Anua vs The Ordinary
Anua and The Ordinary are distinct skincare lines founded respectively in 2019 and 2016, offering targeted toners, cleansers, serums, and moisturizers. The Korean brand builds its formulations around soothing heartleaf, hyaluronic acid, and niacinamide to suit dry and oily acne-prone skin, whereas the Canadian brand relies on glycerin, squalane, and hyaluronic acid for dry and dry sensitive skin. Through these unique ingredient profiles, both lines address concerns like dark spots, acne, and maturity while differing in their regional origins and specialized hydration properties.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
This page compares some of the most popular Anua and The Ordinary products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs The Ordinary products
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Azelaic Acid Suspension 10%
CA$15.80
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Hyaluronic Acid 2% + B5
CA$12.00
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Glycolic Acid 7% Toning Solution
CA$15.80
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Salicylic Acid 2% Solution
CA$8.69
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Multi-Peptide + Copper Peptides 1% Serum
CA$39.50
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Niacinamide 10% + Zinc 1%
CA$6.60
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Mandelic Acid 10% + HA
CA$10.30
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AHA 30% + BHA 2% Peeling Solution
CA$13.00
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Heartleaf Pore Control Cleansing Oil
CA$30.99
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Heartleaf 77% Soothing Toner
CA$28.99
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Niacinamide 10% + TXA 4% Serum
CA$28.00
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PDRN Hyaluronic Acid Capsule 100 Serum
CA$34.99
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Heartleaf Quercetin Pore Deep Cleansing Foam
CA$22.40
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Rice 70 Glow Milky Toner
CA$31.99
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PEACH 70% NIACINAMIDE SERUM
CA$33.50
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Heartleaf 77% Clear Pad
CA$32.98
People Say
Texture and Pores Mostly MentionedMostly Mentioned
- “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “pores look significantly smaller — The Ordinary Niacinamide 10% + Zinc 1%”
Hydration and Moisture Mostly MentionedOften Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “Drink of water for my skin — Anua PEACH 70% NIACINAMIDE SERUM”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Affordable Price and Value Not notedMostly Mentioned
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
Brightening and Dark Spots Often MentionedOften Mentioned
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
- “scars lightened up quite a bit — The Ordinary AHA 30% + BHA 2% Peeling Solution”
Lightweight and Fast Absorbing Often MentionedSometimes Noted
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
- “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
Sticky or Tacky Finish Sometimes NotedOften Mentioned
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
- “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
- “tacky finish — Anua Rice 70 Glow Milky Toner”
- “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
Breakouts and Acne Concerns Often MentionedRarely Noted
- “broke me out in cysts — The Ordinary Niacinamide 10% + Zinc 1%”
- “broke me out in cysts — The Ordinary Hyaluronic Acid 2% + B5”
- “gave me cystic acne — The Ordinary Glycolic Acid 7% Toning Solution”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Anua vs The Ordinary routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
CA$14.80
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
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Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
CA$16.20
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
CA$10.70
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
CA$22.90
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning
CA$31.99
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
CA$42.88
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
-
Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
CA$10.00
Buy The Ordinary routine · CA$155.67 · 97% fit
Buy Anua routine · CA$204.76 · 87% fitSee multi-brand routine · 99% fit
Anua vs The Ordinary routines for oily skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
CA$14.80
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
CA$16.20
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
CA$15.80
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
CA$6.60
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
CA$17.89
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
CA$22.40
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
CA$33.50
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
CA$42.88
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
CA$31.40
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy The Ordinary routine · CA$198.33 · 92% fit
Buy Anua routine · CA$320.12 · 85% fitSee multi-brand routine · 96% fit
Anua vs The Ordinary routines for combination skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
CA$14.80
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
CA$16.20
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
CA$15.80
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
CA$10.70
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
CA$17.89
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
CA$22.40
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
CA$31.99
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
CA$33.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
CA$31.40
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy The Ordinary routine · CA$187.44 · 93% fit
Buy Anua routine · CA$249.24 · 85% fitSee multi-brand routine · 96% fit
Questions and answers
Anua or The Ordinary: which is better?
The Ordinary is generally better for targeted treatments and value, offering superior routine fits for dry, oily, combination, sensitive, mature, dry sensitive skin, and skin with dark spots, while matching Anua for acne-prone and oily acne-prone skin. Lovi finds The Ordinary superior for overall routine fit in most skin types, whereas Anua is rated High across those same categories. Both brands feature fragrance-free formulations across the products on this page.
What is the difference between Anua and The Ordinary?
Anua and The Ordinary both offer fragrance-free skincare products, but they differ in pricing, formulation styles, and how well their routines fit different skin types. The Ordinary provides superior routine fit for dry, oily, sensitive, mature, and dry sensitive skin, while Anua focuses more on soothing hydration and lightweight toners featuring heartleaf and rice extracts.
Anua or The Ordinary for dry skin?
The Ordinary is a better fit for dry skin, offering a Superior routine compared to Anua's High fit. Ingredients like hyaluronic acid and glycerin help provide deep moisture and support skin hydration.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Anua or The Ordinary: which cleanser is better?
Both Anua and The Ordinary offer effective cleansers, but The Ordinary has a higher-rated option for dry skin with its Glycolipid Cream Cleanser having a Superior Lovi fit level compared to Anua's cleansers for dry skin. Anua cleansers generally feature heartleaf and are well-suited for oily and acne-prone skin with High Lovi fit levels across multiple products.
Which is more affordable, Anua or The Ordinary?
The Ordinary is more affordable, as reviewers often note its great value and budget-friendly pricing across the products on this page.
Between Anua and The Ordinary, which brand is better for managing hydration and moisture?
Anua does better for hydration and moisture, according to the review themes on this page.
How do Anua and The Ordinary compare regarding texture-smoothing serums?
Both Anua and The Ordinary offer popular texture-smoothing serums, with reviewers often praising Anua for lightweight absorption and The Ordinary for texture-smoothing serums as a key benefit.
Which brand offers better options for fading dark spots and brightening the skin?
Both Anua and The Ordinary perform equally well for brightening and dark spots, though The Ordinary offers a superior routine fit overall for skin with dark spots. Niacinamide, featured across the products on this page, helps reduce cutaneous pigmentation and suppress melanosome transfer.
Anua or The Ordinary for sensitive skin?
Both brands are well-suited for sensitive skin, but The Ordinary has a Superior routine fit while Anua has a High routine fit on this page. Reviewers note that The Ordinary offers gentle and non-irritating serums, while Anua features fragrance-free products with calming ingredients like heartleaf and panthenol that may help support the skin barrier.
Anua or The Ordinary: which moisturizer is better?
When comparing moisturizers, The Ordinary's Natural Moisturizing Factors formulas have a Superior Lovi fit level for dry skin, whereas Anua's moisturizers generally offer a High fit for that skin type. The Ordinary is noted by reviewers for great value and affordable pricing, while Anua focuses more on soothing and barrier support across its moisturizers.
Anua or The Ordinary for acne-prone skin?
Both Anua and The Ordinary fit acne-prone skin well, as Lovi rates both brands High for this skin type. Reviewers frequently mention that Anua offers gentle toners and brightening serums, while The Ordinary is known for acne-clearing and texture-smoothing serums.
Research behind their key ingredients
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Topical lycopene emulgel significantly improves biophysical parameters of human skin
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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