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The Ordinary vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and NIOD are Canadian skincare brands founded in 2015 and 2016, respectively, and owned by The Estée Lauder Companies Inc. since 2021. The first brand offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, suiting sensitive and combination skin best. Conversely, NIOD is widely loved for its advanced serums and balancing toners featuring sophisticated formulas that suit mature, sensitive, and dry skin types best. While both share common ownership, they differ through The Ordinary focusing on straightforward ingredient-led solutions and its counterpart delivering scientifically rigorous and thoughtful development.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs NIOD products

Questions and answers

The Ordinary or NIOD: which is better?

The Ordinary offers a much larger selection of products on this page compared to NIOD, with options that fit sensitive, combination, and dark spot-prone skin best.

What is the difference between The Ordinary and NIOD?

The Ordinary offers a large range of specialized single-ingredient and peptide products that are well-suited for sensitive and combination skin as well as fading dark spots, whereas NIOD features a much smaller selection focusing primarily on specialized corrective serums like Modulating Glucosides.

Which is more affordable, The Ordinary or NIOD?

The products on this page for The Ordinary include affordable and great value serums, making it the budget-friendly option compared to NIOD.

Which causes fewer breakouts, The Ordinary or NIOD?

The products on this page for The Ordinary include multiple options that feature acne-clearing serums, whereas NIOD does not list specialized breakout-targeting products here.

Are there any products from either The Ordinary or NIOD that contain added fragrance?

Every product on the products on this page for both The Ordinary and NIOD lists no fragrance in its ingredients.

Which brand has been around longer, The Ordinary or NIOD?

NIOD has been around slightly longer, having been founded in Canada in 2015, while The Ordinary was founded there in 2016.

What skin types do the brand-focused routines for The Ordinary fit best?

The brand-focused routines for The Ordinary fit sensitive skin, combination skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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