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Beauty of Joseon vs NIOD

Beauty of Joseon and NIOD are a 2016 Korean skincare brand and a 2015 Canadian skincare brand, respectively. Both offer thoughtful arrays of products, with the former known for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, and the latter known for advanced serums and balancing toners. Beauty of Joseon suits dry skin and skin with dark spots best, whereas the NIOD brand suits mature, sensitive, and dry skin types best. They differ primarily in their approach, with the Korean line focusing on deeply nourishing formulations for wrinkles and hyperpigmentation, while the Canadian brand delivers sophisticated, scientifically rigorous development for targeted results.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Beauty of Joseon and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Beauty of Joseon or NIOD: which is better?

Beauty of Joseon offers a much wider selection of products on this page compared to NIOD, with several items achieving a Superior fit level for dry skin, sensitive skin, and skin with dark spots. Niacinamide, a key ingredient found across the Beauty of Joseon range, helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

What is the difference between Beauty of Joseon and NIOD?

Beauty of Joseon offers a much broader selection of products on this page compared to NIOD, covering cleansers, sunscreens, and masks alongside serums and toners. While both brands feature no fragrance in their products on this page, Beauty of Joseon specifically fits dry skin, skin with dark spots, and sensitive skin best.

Which is more affordable, Beauty of Joseon or NIOD?

The provided page comparison does not contain pricing information, so it is not possible to determine whether Beauty of Joseon or NIOD is more affordable.

Which causes fewer breakouts, Beauty of Joseon or NIOD?

When comparing the products on this page, NIOD does not mention breakouts, whereas reviewers note that Beauty of Joseon sometimes causes breakouts and acne. However, Beauty of Joseon features key ingredients like niacinamide, which helps improve skin texture and tone.

Antioxidants, 2021

When was each brand founded and which companies currently own them?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas NIOD was founded in Canada in 2015 and is owned by The Estée Lauder Companies Inc.

Do either Beauty of Joseon or NIOD products contain fragrance in their ingredients?

Every product on this page for both Beauty of Joseon and NIOD lists no fragrance in its ingredients.

Which skin types does Beauty of Joseon fit best according to its brand-focused routines?

According to its brand-focused routines, Beauty of Joseon fits dry skin, skin with dark spots, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.