🇬🇧United Kingdom

ANUA Heartleaf 70 Mud Cream Mask for oily skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes

ANUA Heartleaf 70 Mud Cream Mask

Average

  • HighOily Skin Fit
  • AverageEffectiveness
  • HighSafety

Works for oily skin; other cleansing masks fit it better.

This fit is calculated for the concerns frequently associated with oily skin: shine, enlarged pores, blackheads, and blemishes. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers moderate suitability for your oily skin as kaolin and houttuynia cordata extract effectively cleanse pores and regulate sebum, though these ingredients do not directly address your primary concern of reducing oily shine.
  • Centella Asiatica Leaf Extract and panthenol provide general soothing and hydration benefits, which are supportive but not the main focus for your skin goals.
  • The product is safe for your oily skin, with no harsh ingredients that pose an irritation risk.

How to apply

  • Use this cleansing mask PM as part of your weekly routine, starting 1×/week and working up if tolerated.
  • Apply this cleansing mask after your cleanser and enzyme powder, and before applying your hydrating toner.
  • Smooth an even layer over your face using clean fingers, avoiding harsh rubbing.
  • Apply this cleansing mask on clean, dry skin to help control excess oil effectively.
  • Avoid the sensitive eye area and always do a patch test before your first use.

People Say

★4.6Overall rating based on 100+ reviews

Based on limited data, users highly praise this mask for its creamy, non-drying texture that is gentle and soothing, making it suitable for sensitive skin. It also offers mild exfoliation. Some users with oily skin find it too gentle for deep pore cleansing, and a few mention difficulty with rinsing.

Highlights

  • Non-drying texture Often Mentioned
    • “Creamy consistency”
    • “Does not crack”
    • “Leaves skin moist”
  • Soothing effect Often Mentioned
    • “Calms redness”
    • “Reduces irritation”
    • “Gentle on sensitive skin”
  • Easy application Sometimes Noted
    • “Spreads easily”
    • “Smooth glide”
    • “Pleasant sensory experience”
  • Gentle exfoliation Sometimes Noted
    • “Softens skin texture”
    • “Removes dead skin cells”
    • “Smooth finish”
  • Mild potency Sometimes Noted
    • “Not strong enough for blackheads”
    • “Minimal deep pore cleansing”
    • “Too gentle for oily skin”
  • Price/Value Rarely Noted
    • “Small tube size”
    • “Expensive for quantity”
    • “Runs out quickly”
  • Rinsing difficulty Rarely Noted
    • “Requires effort to wash off”
    • “Leaves residue if not rinsed well”
    • “Messy removal”
  • Scent Rarely Noted
    • “Earthy smell”
    • “Herbal fragrance”
    • “Slightly medicinal scent”

Sources: lovi.care, gopicky.com, yesstyle.com, skinsafe-products.com, whatsinmyjar.com, and more

Questions and answers

How well does Anua Heartleaf 70 Mud Cream work for oily skin?

This mask is an average fit for oily skin because its clays help cleanse pores, but it does not directly target oily shine. Oily skin works best with products that contain salicylic acid and zinc oxide to effectively reduce shine, purify the complexion, and manage oiliness without irritation.

Which ingredients make this cream a good fit for oily skin?

Kaolin and heartleaf extract make this cream a fit for oily skin by helping to cleanse pores and balance oil. To truly manage oily shine and clear the complexion well, oily skin needs targeted ingredients like salicylic acid and zinc oxide.

What does Heartleaf Extract do for oily skin?

Heartleaf Extract helps calm oily skin by lowering inflammation and fighting bacteria that can clog pores. It may also protect skin from daily stress and irritation while keeping it clear and balanced.

Bioscience, Biotechnology, and Biochemistry, 2016Applied Biochemistry and Biotechnology, 2023

What does Bentonite Clay do for oily skin?

Bentonite clay helps absorb excess oil and improves acne-related outcomes when used twice weekly. It also supports skin evenness and hydration while keeping irritation low.

Skin Research and Technology, 2023

Where does this cream go in a skincare routine for oily skin?

This cleansing mask fits into your weekly routine as a special step after cleansing and before toning, rather than a daily product. This type of product works well for oily skin when it includes ingredients that clear out pores and control oil, such as clay and heartleaf extract.

Can I use this cream with retinol, and in what order?

You can use this cleansing mask in your weekly routine alongside retinol, but apply it on nights when you are not using your retinol treatment to avoid irritation. This product needs ingredients that actively control excess oil and reduce shine to truly fit oily skin.

How often should I use this cream?

You can use this cleansing mask once a week as part of your weekly routine. Oily skin needs a cleansing mask with ingredients like clay and heartleaf extract to help clear pores and control excess oil.

Can this cream clog pores, cause breakouts or purging for oily skin?

This cream is unlikely to clog pores or cause breakouts on oily skin, as it has a safe profile with no harsh ingredients that pose an irritation risk. It cleanses pores and helps calm your skin, though an oily skin type also benefits from ingredients that directly target and reduce excess shine.

Is this cream fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

What the research says

  • A panthenol-enriched mask significantly decreased erythema and hyperpigmentation, increased sebum and stratum corneum moisture, and reduced transepidermal water loss compared to a saline dressing in 60 subjects undergoing facial laser treatment.

    Journal of Cosmetic Dermatology, 2025

  • Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.

    American Journal of Clinical Dermatology, 2002

  • Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements.

    Indian Journal of Pharmaceutical Sciences, 2016

  • Quercetin phospholipids 1% cream significantly reduced UV-, histamine-, and chemical-induced skin erythema (-10.05%) and mean wheal diameter in 30 healthy human volunteers, showing comparable efficacy to 1% dexchlorpheniramine cream.

    Clinical, Cosmetic and Investigational Dermatology, 2016

  • Quercetin-loaded niosomes formulated with Span60-RH40 at a 9:11 mass ratio improved quercetin solubility, photostability, sustained release, and transdermal penetration, yielding a skin retention 2.95 times higher than quercetin solution.

    Molecules, 2019

  • Optimized rutin-loaded glycerosomes formulated into a nanosunscreen gel demonstrated sustained drug release, greater skin permeation, good antioxidant activity, and better epidermal retention compared to the dermis, indicating high safety, stability, and sun protection factor values for topical administration.

    Gels, 2023

  • Vectorization of high molecular weight hyaluronic acid with clay enabled its penetration into deeper skin layers and led to a significant clinical reduction in fine lines in the crow's feet area compared to placebo after 28 days.

    Skin Research and Technology, 2024

  • Quaternized carboxymethyl chitosan/organic montmorillonite nanocomposite demonstrated superior moisture-adsorption and retention compared to hyaluronic acid, good UV-protection ability, negligible dermal irritation, and prominent moisture-retention efficacy on human stratum corneum when formulated into a cosmetic cream.

    Carbohydrate Polymers, 2017

  • Twice-weekly use of a clay mask over 4 weeks in 75 adults with oily or combination skin improved acne-related outcomes, sebum content, skin evenness, hydration, and reduced dryness and irritation.

    Skin Research and Technology, 2023

  • Clay jojoba oil facial masks reduced total skin lesions by a mean of 54% after 6 weeks in 133 participants with acne-prone, lesioned skin and mild acne compared to baseline.

    Forschende Komplementarmedizin, 2012

  • A pharmaceutical formulation containing therapeutic clay from Ocara, Brazil, promoted greater formation of collagen fibers, regeneration of the deep dermis at seven days, and reepithelialization with continuous granulation tissue formation at 14 days in rat skin wounds compared to untreated controls.

    Materials Science & Engineering. C, Materials for Biological Applications, 2014

  • Topical clay application increased the number of collagen fibres in rat skin at 7 days compared with control skin (51.74% vs. 43.39%), but showed no further increase at 14 days.

    Clinical and Experimental Dermatology, 2012

  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017

  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020

  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001

  • Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing.

    Journal of Alternative and Complementary Medicine, 2020

  • Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.

    Journal of Cosmetic Dermatology, 2019

  • Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline.

    Experimental Dermatology, 2008

Why other cleansing masks fit oily skin better

Ingredients

Water, Kaolin, Houttuynia Cordata Extract, Cetearyl Alcohol, Caprylic Capric Triglyceride, Glycerin, Bergamot Oil Fruit, Centella Asiatica Leaf Extract, Glyceryl Stearate Se, Panthenol, Pentylene Glycol, 1,2-Hexanediol, Caprylyl Glycol, Dipotassium Glycyrrhizate, Ethylhexylglycerin, Dipropylene Glycol, Butylene Glycol, Madecassic Acid, Asiatic Acid, Asiaticoside, Tocopherol, Xanthan Gum

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play

Buy online

Prices checked 10 Oct 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play