🇬🇧United Kingdom

Simple vs Aēsop

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Aēsop are two distinct skincare lines known for their thoughtfully formulated moisturizers, cleansers, and treatments. The British brand relies on niacinamide and glycerin to suit acne-prone skin and skin with dark spots, whereas the latter utilizes botanical and scientifically validated ingredients to suit balanced, combination, and sensitive skin. These approaches differ as both labels offer unique formulations, with the former emphasizing gentle, targeted care and the latter focusing on harmoniously supporting overall skin health and resilience.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Aēsop products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Aēsop products

People Say

SimpleAēsop
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment”
    • “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Intensely hydrating yet mattifying effect. — Aēsop B Triple C Facial Balancing Gel”
    • “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
  • Effective cleansing and makeup removal Often MentionedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves my face feeling soft after cleansing. — Aēsop Parsley Seed Facial Cleanser”
  • Skin rescue Not notedMostly Mentioned
    • “saved my skin — Aēsop Damascan Rose Facial Treatment”
    • “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel”
    • “I used to have severe flaking... but after using this product, it's disappeared. — Aēsop Parsley Seed Facial Cleanser”
  • Affordable price point and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • High price Not notedMostly Mentioned
    • “quantity is too small — Aēsop Damascan Rose Facial Treatment”
  • Struggles with waterproof or heavy makeup Often MentionedSometimes Noted
    • “I found this doesn't effectively remove makeup. — Aēsop Parsley Seed Facial Cleanser”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Difficult or sticky texture Not notedOften Mentioned
    • “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “The downside is the pump. — Aēsop Parsley Seed Facial Cleanser”

Questions and answers

Simple or Aēsop: which is better?

Simple is better for affordability and gentle, effective makeup removal, while Aēsop is better for skin rescue and deep hydration. Lovi rates Simple as having a High fit for sensitive skin with its Kind to Skin Soothing Facial Toner.

Clinical, Cosmetic and Investigational Dermatology, 2017

What is the difference between Simple and Aēsop?

Simple offers more affordable, effective daily makeup removers and is rated High for being gentle on sensitive skin, whereas Aēsop provides luxurious balancing products with deep hydration that help with skin rescue. Glycerin helps provide hydration for the products on this page.

Clinical, Cosmetic and Investigational Dermatology, 2017

Simple or Aēsop: which cleanser is better?

Simple is better for effective cleansing and makeup removal, and its Refreshing Facial Wash achieves a Low Lovi fit for dry and dry sensitive skin, while Aēsop also achieves a Low Lovi fit for dry and dry sensitive skin with its Parsley Seed Facial Cleanser.

Which is more affordable, Simple or Aēsop?

Simple is more affordable, as reviewers mostly mention its high price point as a negative for Aēsop while Simple is known for its affordable price point and value.

Which causes fewer breakouts, Simple or Aēsop?

Simple does better at gentle care, but reviewers note that the products on this page for both Simple and Aēsop may occasionally cause breakouts or irritations.

Between Simple and Aēsop, which brand is owned by Unilever?

Simple is the brand owned by Unilever PLC, having been under its ownership since 2011.

How do the founding years of Simple and Aēsop compare?

Simple was founded in the United Kingdom in 1960, while Aēsop was established later in 1987.

Which brand has products that reviewers note for having luxury and refreshing scents?

Aēsop has products on this page that reviewers note for having luxurious and refreshing scents.

Simple or Aēsop: which moisturizer is better?

Simple offers better-reviewed and more affordable moisturizers, featuring key ingredients like glycerin that help maintain hydration. Lovi rates the products on this page as having average fit across most skin types for both brands.

Clinical, Cosmetic and Investigational Dermatology, 2017

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play