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Simple vs Aēsop

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Aēsop are distinct skincare brands offering thoughtfully formulated moisturizers, cleansers, and related essentials suited for different complexions. Simple is known for gentle products featuring niacinamide and glycerin that suit acne-prone and oily acne-prone skin best, while Aēsop is loved for botanical and scientifically validated formulations that suit balanced, combination, and sensitive skin best. Both brands differ in their core ingredients and target audiences, yet their products are carefully crafted to respect delicate barriers and support overall skin health.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Aēsop products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Aēsop products

People Say

SimpleAēsop
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment”
    • “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Intensely hydrating yet mattifying effect. — Aēsop B Triple C Facial Balancing Gel”
    • “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
  • Effective cleansing and makeup removal Often MentionedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves my face feeling soft after cleansing. — Aēsop Parsley Seed Facial Cleanser”
  • Skin rescue Not notedMostly Mentioned
    • “saved my skin — Aēsop Damascan Rose Facial Treatment”
    • “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel”
    • “I used to have severe flaking... but after using this product, it's disappeared. — Aēsop Parsley Seed Facial Cleanser”
  • Affordable price point and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • High price Not notedMostly Mentioned
    • “quantity is too small — Aēsop Damascan Rose Facial Treatment”
  • Struggles with waterproof or heavy makeup Often MentionedSometimes Noted
    • “I found this doesn't effectively remove makeup. — Aēsop Parsley Seed Facial Cleanser”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Difficult or sticky texture Not notedOften Mentioned
    • “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “The downside is the pump. — Aēsop Parsley Seed Facial Cleanser”

Questions and answers

Simple or Aēsop: which is better?

Simple is better for an affordable price point and gentle makeup removal, while Aēsop excels in skin rescue and luxurious scents, and the products on this page for both brands contain no fragrance. Glycerin helps provide hydration across the products on this page.

Clinical, Cosmetic and Investigational Dermatology, 2017

What is the difference between Simple and Aēsop?

Simple offers value-friendly and gentle products that are rated High for sensitive skin, whereas Aēsop provides luxurious balancing formulas with high prices. Both brands feature no fragrance in the products on this page and include key ingredients like glycerin.

Clinical, Cosmetic and Investigational Dermatology, 2017

Simple or Aēsop: which cleanser is better?

Simple offers better daily cleansing and makeup removal options on this page, as seen in its gentle makeup removers that achieve High Lovi fit levels for sensitive skin. Aēsop also provides cleansers like the Parsley Seed Facial Cleanser, but its performance for dry or sensitive skin is limited to a Low Lovi fit level.

Which is more affordable, Simple or Aēsop?

Simple is more affordable, offering an affordable price point and value for its products. Reviewers mostly mention the high price of Aēsop.

Which causes fewer breakouts, Simple or Aēsop?

Simple is more gentle on sensitive skin than Aēsop, but reviewers note that Simple products on this page can sometimes cause breakouts or irritations.

Between Simple and Aēsop, which brand is older and when were they founded?

Simple is the older brand, having been founded in the United Kingdom in 1960, whereas Aēsop was founded later in 1987.

Which brand offers products with a Superior fit level for mature skin?

Simple offers a Superior fit level for mature skin with its Kind to Skin Soothing Facial Toner, while Aēsop does not feature any products with a Superior fit for this skin type on the page.

What are the main drawbacks and negative review themes for Aēsop skincare compared to Simple?

Aēsop skincare has drawbacks mainly around its high price, whereas Simple faces negative reviews for issues like packaging and leaking, a difficult or sticky texture, and struggles with waterproof or heavy makeup.

Simple or Aēsop: which moisturizer is better?

Simple offers value-friendly moisturizers, while Aēsop provides non-greasy, balancing options with deep hydration. Glycerin is a key ingredient across the products on this page that helps improve skin moisture.

Clinical, Cosmetic and Investigational Dermatology, 2017

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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