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Simple vs Aēsop

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Aēsop are two distinctive skincare lines known for distinct botanical and scientifically backed formulations. Simple offers gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin that suit acne-prone and oily skin best, while the Australian counterpart provides thoughtfully formulated moisturizers, cleansers, and serums tailored best for balanced, combination, and sensitive skin. These ranges differ primarily in their ingredient focus and ideal skin types, yet both provide targeted solutions for concerns such as dark spots, hyperpigmentation, and aging signs.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Aēsop products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Aēsop products

People Say

SimpleAēsop
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment”
    • “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Intensely hydrating yet mattifying effect. — Aēsop B Triple C Facial Balancing Gel”
    • “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
  • Effective cleansing and makeup removal Often MentionedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves my face feeling soft after cleansing. — Aēsop Parsley Seed Facial Cleanser”
  • Skin rescue Not notedMostly Mentioned
    • “saved my skin — Aēsop Damascan Rose Facial Treatment”
    • “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel”
    • “I used to have severe flaking... but after using this product, it's disappeared. — Aēsop Parsley Seed Facial Cleanser”
  • Affordable price point and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • High price Not notedMostly Mentioned
    • “quantity is too small — Aēsop Damascan Rose Facial Treatment”
  • Struggles with waterproof or heavy makeup Often MentionedSometimes Noted
    • “I found this doesn't effectively remove makeup. — Aēsop Parsley Seed Facial Cleanser”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Difficult or sticky texture Not notedOften Mentioned
    • “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “The downside is the pump. — Aēsop Parsley Seed Facial Cleanser”

Questions and answers

Simple or Aēsop: which is better?

Simple is better for affordability and gentle makeup removal, whereas Aēsop excels at providing deeper hydration and skin rescue. Glycerin helps maintain skin barrier function across products on this page.

Clinical, Cosmetic and Investigational Dermatology, 2017

What is the difference between Simple and Aēsop?

Simple offers affordable, value-friendly products with gentle makeup removers that work well for sensitive skin, while Aēsop provides deeper hydration and balancing moisturizers at a higher price point. Both brands formulate the products on this page without added fragrance.

Clinical, Cosmetic and Investigational Dermatology, 2017

Simple or Aēsop: which cleanser is better?

Simple offers a better cleanser for sensitive skin, where the Refreshing Facial Wash achieves an Average fit compared to Aēsop's Parsley Seed Facial Cleanser which has a Low fit.

Which is more affordable, Simple or Aēsop?

Simple is more affordable, offering an affordable price point and value for the products on this page compared to Aēsop, which reviewers note for a high price.

Which causes fewer breakouts, Simple or Aēsop?

Simple is gentler on sensitive skin, whereas Simple products on this page often cause breakouts or irritations according to reviewers.

Simple or Aēsop: which brand is better for sensitive skin?

Simple does better at being gentle on sensitive skin. Its Kind to Skin Soothing Facial Toner has a High Lovi fit level for sensitive skin.

Simple or Aēsop: which products provide better deep hydration?

Simple and Aēsop provide equal deep hydration according to the review themes on the page. Glycerin is a key ingredient across the products on this page that helps support skin hydration.

Clinical, Cosmetic and Investigational Dermatology, 2017

How do the founding years and corporate ownerships of Simple and Aēsop compare?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas Aēsop was founded in 1987 and has been owned by L'Oréal Groupe since 2023.

Simple or Aēsop: which moisturizer is better?

Simple offers more value-friendly and lightweight moisturizers, while Aēsop provides luxurious balancing gels and treatment moisturizers with deep hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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