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Beauty of Joseon vs Aēsop

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Aēsop are two distinct skincare lines known for their thoughtfully crafted moisturizers, serums, and targeted treatments. The Korean brand features star ingredients like niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best with gentle daily care, while the botanical-driven house relies on scientifically validated compositions to best suit balanced, combination, and sensitive skin. These ranges differ primarily in their heritage and ingredient focus, with the former emphasizing traditional Hanbang extracts for hyperpigmentation and barrier support, and both offering tailored solutions for acne-prone, mature, or uneven complexions.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and Aēsop products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Aēsop products

People Say

Beauty of JoseonAēsop
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment”
    • “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
    • “delivers deep hydration that really fills your skin — Aēsop Parsley Seed Anti-Oxidant Intense Serum”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Texture and Finish Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Leaves my face feeling soft after cleansing. — Aēsop Parsley Seed Facial Cleanser”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Intensely hydrating yet mattifying effect. — Aēsop B Triple C Facial Balancing Gel”
  • Skin Rescue and Improvement Not notedOften Mentioned
    • “saved my skin — Aēsop Damascan Rose Facial Treatment”
    • “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel”
    • “I used to have severe flaking... but after using this product, it's disappeared. — Aēsop Parsley Seed Facial Cleanser”
  • Pleasant Scent Rarely NotedOften Mentioned
    • “smells divine — Aēsop Damascan Rose Facial Treatment”
    • “Soft herbal scent that feels fresh and floral. — Aēsop Parsley Seed Facial Cleanser”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • High Price Not notedMostly Mentioned
    • “quantity is too small — Aēsop Damascan Rose Facial Treatment”
  • Sticky Finish and Texture Issues Rarely NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “slightly sticky at first — Beauty of Joseon Red Bean Water Gel”
    • “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
  • Scent and Fragrance Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like carrots — Aēsop Damascan Rose Facial Treatment”
    • “Nasty smell... would not buy again. — Aēsop Parsley Seed Facial Cleanser”

Questions and answers

Beauty of Joseon or Aēsop: which is better?

Beauty of Joseon is better for texture and finish as well as gentle, non-irritating formulas, whereas Aēsop performs better for hydration, moisture, skin rescue, and pleasant scents.

What is the difference between Beauty of Joseon and Aēsop?

Beauty of Joseon does better for texture and finish as well as gentle and non-irritating formulas, whereas Aēsop does better for hydration and moisture, skin rescue and improvement, and pleasant scent. Both brands feature products that list no fragrance in their ingredients.

Beauty of Joseon or Aēsop: which cleanser is better?

Beauty of Joseon does better than Aēsop for gentle and non-irritating formulas, offering options like the Green Plum Refreshing Cleanser with a High fit level for sensitive and oily skin.

Which is more affordable, Beauty of Joseon or Aēsop?

Beauty of Joseon is more affordable, whereas Aēsop has a high price according to reviewers.

Which causes fewer breakouts, Beauty of Joseon or Aēsop?

When comparing breakouts between Beauty of Joseon and Aēsop, reviewer feedback notes that Beauty of Joseon products sometimes cause breakouts and acne, while Aēsop does not have this noted in its reviews on this page.

Between Beauty of Joseon and Aēsop, which brand is better for hydration and moisture?

Aēsop does better than Beauty of Joseon for hydration and moisture. The products on this page help provide deep hydration.

Dermatologic Therapy, 2022

Which brand has a gentler and less irritating formula, Beauty of Joseon or Aēsop?

Beauty of Joseon does better than Aēsop for gentle and non-irritating formulas. Reviewers often note its gentle, non-irritating formulas.

How do the founding years and corporate ownerships of Beauty of Joseon and Aēsop compare?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas Aēsop was founded in 1987 and is owned by L'Oréal Groupe.

Beauty of Joseon or Aēsop: which moisturizer is better?

When comparing moisturizers, Beauty of Joseon does better for texture and finish, while Aēsop excels in hydration and moisture. The products on this page from Beauty of Joseon are best suited for dry, sensitive, and dry sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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