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Simple vs Aēsop

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Aēsop are two distinctive skincare brands offering thoughtful solutions for daily care. The British line, founded in 1960 and owned by Unilever PLC since 2011, is deeply loved for its gentle moisturizers, makeup removers, cleansers, and toners formulated with nourishing niacinamide and glycerin to suit oily acne-prone skin and sensitive skin best. Meanwhile, the second brand is widely loved for its thoughtfully formulated moisturizers, cleansers, and serums driven by botanical and scientifically validated ingredients that suit balanced, combination, and sensitive skin best. They differ primarily in their specific target profiles and ingredient philosophies, with both providing distinct paths to healthy skin.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Aēsop products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Aēsop products

People Say

SimpleAēsop
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment”
    • “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Intensely hydrating yet mattifying effect. — Aēsop B Triple C Facial Balancing Gel”
    • “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
  • Effective cleansing and makeup removal Often MentionedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves my face feeling soft after cleansing. — Aēsop Parsley Seed Facial Cleanser”
  • Skin rescue Not notedMostly Mentioned
    • “saved my skin — Aēsop Damascan Rose Facial Treatment”
    • “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel”
    • “I used to have severe flaking... but after using this product, it's disappeared. — Aēsop Parsley Seed Facial Cleanser”
  • Affordable price point and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • High price Not notedMostly Mentioned
    • “quantity is too small — Aēsop Damascan Rose Facial Treatment”
  • Struggles with waterproof or heavy makeup Often MentionedSometimes Noted
    • “I found this doesn't effectively remove makeup. — Aēsop Parsley Seed Facial Cleanser”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Difficult or sticky texture Not notedOften Mentioned
    • “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “The downside is the pump. — Aēsop Parsley Seed Facial Cleanser”

Questions and answers

Simple or Aēsop: which is better?

Simple and Aēsop both perform well, with Simple offering better value and gentle makeup removal, while Aēsop excels at skin rescue and hydration. Lovi rates Simple as having High fits for sensitive skin, whereas Aēsop products on this page provide high overall hydration.

Clinical, Cosmetic and Investigational Dermatology, 2017

What is the difference between Simple and Aēsop?

Simple offers more affordable options that reviewers note for gentle makeup removal, while Aēsop provides luxurious balancing moisturizers with a high price point. Lovi rates Simple as having a High fit for sensitive skin, whereas Aēsop has a High fit for dry skin using the Damascan Rose Facial Treatment.

Clinical, Cosmetic and Investigational Dermatology, 2017

Simple or Aēsop: which cleanser is better?

Simple offers better cleansers and makeup removers than Aēsop according to reviewer feedback. The products on this page from Simple feature no fragrance in their ingredients and include glycerin, which helps hydrate the skin.

Clinical, Cosmetic and Investigational Dermatology, 2017

Which is more affordable, Simple or Aēsop?

Simple is more affordable, offering an affordable price point and value for shoppers on this page. Aēsop, on the other hand, is known for its high price.

Which causes fewer breakouts, Simple or Aēsop?

Simple fits acne-prone skin best according to its routines, whereas reviewers note that Simple products on this page may sometimes cause breakouts or irritations.

Between Simple and Aēsop, which brand is owned by Unilever PLC?

Simple is owned by Unilever PLC, having been acquired by the company in 2011.

Which brand has products that reviewers note for having luxurious and refreshing scents?

Aēsop has products that reviewers note for having luxurious and refreshing scents. Reviewers mention that these scents are refreshing while providing deep hydration.

How does the Lovi fit level for dry skin compare between the Aēsop Damascan Rose Facial Treatment and the Simple Hydrating Light Moisturiser?

For dry skin, the Lovi fit level is High for the Aēsop Damascan Rose Facial Treatment and Average for the Simple Hydrating Light Moisturiser.

Simple or Aēsop: which moisturizer is better?

Simple offers great value with its lightweight, wallet-friendly moisturizers, while Aēsop provides deeper hydration with luxurious formulas, but both brands feature glycerin to help lock in moisture.

Clinical, Cosmetic and Investigational Dermatology, 2017

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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