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Simple vs Aēsop

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Aēsop are two distinct skincare lines offering thoughtfully formulated moisturizers, cleansers, and targeted treatments for various complexions. Simple features gentle moisturizers, makeup removers, cleansers, and toners with niacinamide and glycerin that suit oily and acne-prone skin best. Conversely, Aēsop relies on botanical and scientifically validated ingredients within its moisturizers, cleansers, and serums to best suit balanced, combination, and sensitive skin. Ultimately, the British brand addresses specific concerns through focused formulations, while the botanical counterpart centers its compositions on overall skin health and resilience.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Aēsop products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Aēsop products

People Say

SimpleAēsop
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “woke up with baby-soft skin — Aēsop Damascan Rose Facial Treatment”
    • “Savior of my winter-fueled dry skin. — Aēsop B Triple C Facial Balancing Gel”
  • Gentle on sensitive skin Mostly MentionedNot noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Lightweight and non-greasy texture Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “Intensely hydrating yet mattifying effect. — Aēsop B Triple C Facial Balancing Gel”
    • “absorbs well into the skin — Aēsop Damascan Rose Facial Treatment”
  • Effective cleansing and makeup removal Often MentionedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves my face feeling soft after cleansing. — Aēsop Parsley Seed Facial Cleanser”
  • Skin rescue Not notedMostly Mentioned
    • “saved my skin — Aēsop Damascan Rose Facial Treatment”
    • “Reduces inflammation overnight. — Aēsop B Triple C Facial Balancing Gel”
    • “I used to have severe flaking... but after using this product, it's disappeared. — Aēsop Parsley Seed Facial Cleanser”
  • Affordable price point and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • High price Not notedMostly Mentioned
    • “quantity is too small — Aēsop Damascan Rose Facial Treatment”
  • Struggles with waterproof or heavy makeup Often MentionedSometimes Noted
    • “I found this doesn't effectively remove makeup. — Aēsop Parsley Seed Facial Cleanser”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Difficult or sticky texture Not notedOften Mentioned
    • “Thick, almost honey-like, and needs a moment to melt in. — Aēsop B Triple C Facial Balancing Gel”
  • Packaging and leaking issues Rarely NotedSometimes Noted
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “The downside is the pump. — Aēsop Parsley Seed Facial Cleanser”

Questions and answers

Simple or Aēsop: which is better?

Simple is better for budget-friendly routines and sensitive skin makeup removal, while Aēsop is better for deep hydration and skin rescue. Niacinamide helps reduce skin pigmentation, and glycerin helps improve skin barrier function.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Simple and Aēsop?

Simple offers more affordable, effective makeup removers and is gentler on sensitive skin, while Aēsop provides luxurious scents and deeper hydration at a higher price point. Glycerin helps retain skin moisture in both brands, while Niacinamide helps reduce pigmentation and control skin aging.

The British Journal of Dermatology, 2002

Simple or Aēsop: which cleanser is better?

Simple features a better cleanser on this page for sensitive skin, achieving a High fit according to Lovi.

Which is more affordable, Simple or Aēsop?

Simple is more affordable, as reviewers mostly mention its high price point as a negative for Aēsop and highlight Simple for its affordable price point and value.

Which causes fewer breakouts, Simple or Aēsop?

Simple offers products on this page that are a High fit for acne-prone skin, such as the Kind to Skin Soothing Facial Toner, whereas Aēsop has a mix ranging from Average to Caution for that skin type.

Between Simple and Aēsop, which brand is owned by Unilever PLC?

Simple is owned by Unilever PLC, while Aēsop is owned by L'Oréal Groupe.

Which brand has products that reviewers note for having luxurious and refreshing scents?

Aēsop has products that reviewers note for having luxurious and refreshing scents, while the products on this page for Simple list no fragrance in their ingredients.

Simple or Aēsop: which moisturizer is better?

Simple offers more value-friendly moisturizers, whereas Aēsop provides non-greasy, balancing options with deep hydration. Glycerin, a key ingredient across Simple products, helps improve skin hydration and barrier function.

Clinical, Cosmetic and Investigational Dermatology, 2017

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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