🇬🇧United Kingdom

BYOMA vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SK-II are contemporary skincare brands that offer distinct approaches to barrier care and radiance. The British line, founded in 2022, provides thoughtfully formulated moisturizers, toners, cleansers, and serums that harness tri-ceramide and squalane to suit dry and sensitive skin best. Meanwhile, the Japanese counterpart, established in 1980, is globally cherished for luxurious moisturizers, potent serums, clarifying toners, and restorative masks anchored by its signature pitera for dry and acne-prone skin. While both elevate daily routines, they differ through their foundational ingredients and origins, with the former focusing on barrier hydration and the latter improving pores, roughness, and redness.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular BYOMA and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SK-II products

People Say

BYOMASK-II
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Radiance, Glow, and Brightening Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Gentle and Fragrance-Free Formula Often MentionedRarely Noted
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • Affordable Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Packaging and Dispenser Issues Mostly MentionedRarely Noted
    • “cotton is too thick and heavy — SK-II Facial Treatment Mask”
    • “Opening is huge — BYOMA Brightening Toner”
  • Unpleasant Scent Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
  • Breakouts and Purging Sometimes NotedRarely Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”

BYOMA vs SK-II routines for dry skin

Buy BYOMA routine · £104.93 · 94% fitBuy SK-II routine · £225.40 · 91% fitSee multi-brand routine · 99% fit

BYOMA vs SK-II routines for oily skin

Buy SK-II routine · £339.53 · 88% fitBuy BYOMA routine · £168.03 · 86% fitSee multi-brand routine · 97% fit

BYOMA vs SK-II routines for combination skin

Buy SK-II routine · £308.34 · 87% fitBuy BYOMA routine · £114.71 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

BYOMA or SK-II: which is better?

Both BYOMA and SK-II are great options, but BYOMA is better for hydration and sensitive skin while offering a more affordable price. Lovi rates BYOMA as Superior for dry sensitive skin, whereas SK-II is rated High for that skin type.

What is the difference between BYOMA and SK-II?

BYOMA focuses on barrier-strengthening ingredients like ceramides and offers better value, whereas SK-II centers its formulations around Pitera and performs better for skin texture and brightening. Lovi rates BYOMA as having a Superior fit for sensitive and dry sensitive skin, while SK-II achieves a High fit for those skin types.

BYOMA or SK-II for dry skin?

Both BYOMA and SK-II are great options for dry skin, as Lovi rates both brands at a Superior fit level for this skin type. Reviewers note that BYOMA excels particularly with hydration and strengthening the skin barrier.

BYOMA or SK-II: which moisturizer is better?

For dry skin, BYOMA and SK-II both offer a superior routine fit on this page, with BYOMA specifically standing out for hydration and skin barrier support.

Which is more affordable, BYOMA or SK-II?

BYOMA offers better affordability and value compared to SK-II, which is known for its high price and cost.

Which brand performs better for sensitive skin and dry sensitive skin according to the routine fit levels?

BYOMA performs better than SK-II for sensitive skin and dry sensitive skin, as Lovi rates BYOMA as having a Superior routine fit for both skin types compared to SK-II's High fit level.

What are the main key ingredients used across BYOMA versus SK-II products?

BYOMA uses key ingredients such as ceramide, a tri-ceramide complex, squalane, and glycerin across the products on this page. In contrast, SK-II features Pitera as its primary key ingredient across the products on this page.

How do the founding years and corporate ownership of BYOMA and SK-II compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025, whereas SK-II was founded earlier in 1980 in Japan and has been owned by The Procter & Gamble Company since 1991.

BYOMA or SK-II for oily skin?

Both BYOMA and SK-II work well for oily skin, with Lovi rating each brand's routine as High for this skin type.

BYOMA or SK-II for sensitive skin?

For sensitive skin, BYOMA has a Superior Lovi fit level, whereas SK-II has a High fit level. Review themes also note that BYOMA does better for gentle and fragrance-free formulas.

BYOMA or SK-II for acne-prone skin?

Both BYOMA and SK-II are a High fit for acne-prone skin on this page, but BYOMA tends to be more affordable while SK-II offers specialized brightening benefits. For acne-prone skin, the products on this page help maintain a balanced barrier with gentle ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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