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BYOMA vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SK-II are distinct skincare brands founded in 2022 and 1980, respectively. The British brand offers moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, while the Japanese brand is known for its moisturizers, serums, masks, and toners featuring pitera. Both suit dry skin, though the former also suits dry sensitive skin and the latter supports acne-prone skin. They differ primarily in their heritage, signature ingredients, and targeted botanical solutions for concerns like dark spots and mature skin.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular BYOMA and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SK-II products

People Say

BYOMASK-II
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Radiance, Glow, and Brightening Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Gentle and Fragrance-Free Formula Often MentionedRarely Noted
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • Affordable Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Packaging and Dispenser Issues Mostly MentionedRarely Noted
    • “cotton is too thick and heavy — SK-II Facial Treatment Mask”
    • “Opening is huge — BYOMA Brightening Toner”
  • Unpleasant Scent Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
  • Breakouts and Purging Sometimes NotedRarely Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”

BYOMA vs SK-II routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs SK-II routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs SK-II routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

BYOMA or SK-II: which is better?

BYOMA fits dry skin and sensitive skin slightly better on this page. Reviewers note that BYOMA offers stronger hydration and barrier support with an affordable price, while SK-II leans toward radiance and smoothing.

What is the difference between BYOMA and SK-II?

BYOMA focuses on barrier-strengthening ingredients like ceramides and squalane, while SK-II centers its line around Pitera. Reviewers find BYOMA better for hydration, the skin barrier, and gentle formulas, whereas SK-II excels in radiance, glow, and brightening.

BYOMA or SK-II for dry skin?

Both BYOMA and SK-II achieve a Superior Lovi routine fit for dry skin, making them equally strong options on this page. Reviewers report that BYOMA focuses on strengthening the skin barrier with ingredients like glycerin and ceramides, whereas SK-II relies on Pitera.

BYOMA or SK-II: which moisturizer is better?

BYOMA offers strong options like the Hydrating Serum and Moisturizing Rich Cream, which Lovi rates as Superior for dry skin, while SK-II features the Facial Treatment Essence, rated as High for dry skin. Reviewers often mention BYOMA for moisturizers that strengthen the skin barrier and provide instant hydration.

Which is more affordable, BYOMA or SK-II?

BYOMA offers better affordability and value compared to SK-II, which is known for its high price and cost.

Which brand has more fragrance-free products, BYOMA or SK-II?

BYOMA has more fragrance-free products on this page, with 16 out of 17 items listing no fragrance, whereas every product from SK-II lists no fragrance.

What are the key ingredients used across BYOMA products compared to SK-II?

BYOMA products feature key ingredients like ceramide, tri-ceramide complex, squalane, and glycerin, whereas SK-II relies on Pitera as its core ingredient across the products on this page.

When was BYOMA founded compared to SK-II?

BYOMA was founded in 2022 in the United Kingdom, whereas SK-II was founded earlier in 1980 in Japan.

BYOMA or SK-II for oily skin?

For oily skin, both BYOMA and SK-II are great choices, but BYOMA has a Superior routine fit while SK-II offers a High routine fit.

BYOMA or SK-II for sensitive skin?

BYOMA fits sensitive skin better than SK-II, as Lovi rates BYOMA as Superior for this skin type while SK-II reaches High. Reviewers frequently note that BYOMA offers gentle and fragrance-free moisturizers, and the products on this page list no fragrance except for the Smoothing Body Serum.

BYOMA or SK-II for acne-prone skin?

BYOMA and SK-II both feature a Superior routine fit for acne-prone skin on the products on this page. Reviewers report that BYOMA helps with hydration and skin barrier support while SK-II leans toward brightening and smoothing.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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