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BYOMA vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SK-II are skincare brands rooted in distinct traditions, with the former founded in 2022 and the latter established in 1980. The British brand is known for moisturizers, toners, cleansers, and serums featuring a proprietary tri-ceramide complex and squalane, while the Japanese brand is cherished for luxurious moisturizers, potent serums, clarifying toners, and restorative masks anchored by pitera. Both suit acne-prone skin best, though the former also targets mature skin and the latter addresses dry skin. They differ primarily in their heritage, ownership, and signature ingredients.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular BYOMA and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SK-II products

People Say

BYOMASK-II
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Radiance, Glow, and Brightening Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Gentle and Fragrance-Free Formula Often MentionedRarely Noted
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • Affordable Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Packaging and Dispenser Issues Mostly MentionedRarely Noted
    • “cotton is too thick and heavy — SK-II Facial Treatment Mask”
    • “Opening is huge — BYOMA Brightening Toner”
  • Unpleasant Scent Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
  • Breakouts and Purging Sometimes NotedRarely Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”

BYOMA vs SK-II routines for oily skin

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BYOMA vs SK-II routines for combination skin

See multi-brand routine · 95% fit

BYOMA vs SK-II routines for acne-prone skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or SK-II: which is better?

Both BYOMA and SK-II achieve a Superior Lovi routine fit level for oily, combination, acne-prone, mature, dark spot, and oily acne-prone skin types. BYOMA is noted for offering better hydration and skin barrier support, while SK-II performs better for radiance, glow, and brightening.

What is the difference between BYOMA and SK-II?

BYOMA focuses on barrier-strengthening ingredients like ceramides and offers more affordable pricing, while SK-II centers its formulations around Pitera to target radiance and texture.

BYOMA or SK-II for oily skin?

For oily skin, both BYOMA and SK-II achieve a Superior Lovi routine fit level on this page. Reviewers note that BYOMA offers better hydration and skin barrier support along with a gentle and fragrance-free formula.

BYOMA or SK-II: which moisturizer is better?

For moisturizers, BYOMA is often preferred for barrier support and hydration, while SK-II offers specialized essence-style moisturization. Both brands provide products on this page that help improve skin texture and moisture retention.

Which is more affordable, BYOMA or SK-II?

BYOMA offers better affordability and value compared to SK-II according to the review themes on this page.

When were BYOMA and SK-II founded and which companies own them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while SK-II was founded in 1980 in Japan and is owned by The Procter & Gamble Company.

Which brand performs better for hydration and skin barrier support?

BYOMA performs better for hydration and skin barrier support based on the reviews of the products on this page.

Do BYOMA products contain fragrance?

BYOMA is largely fragrance-free, as 16 of the 17 products on this page list no fragrance in their ingredients.

BYOMA or SK-II for acne-prone skin?

For acne-prone skin, both BYOMA and SK-II achieve a Superior routine fit level according to Lovi. Reviewers note that BYOMA does better for hydration and skin barrier support as well as a gentle and fragrance-free formula.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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