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BYOMA vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SK-II are contemporary skincare brands offering thoughtfully formulated moisturizers, cleansers, toners, serums, and masks designed to nourish diverse complexions. BYOMA is a British line best suited for mature skin and skin with dark spots, relying on tri-ceramide and squalane to improve barrier hydration and boost collagen production. Conversely, SK-II is a Japanese line well-suited for combination, oily, normal, and dry skin, utilizing pitera to refine pore areas, reduce roughness, and calm redness. While both provide targeted care through standout items like balancing mists, brightening toners, and clarifying lotions, they differ significantly in their founding eras, ownership, and core active ingredients.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular BYOMA and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SK-II products

People Say

BYOMASK-II
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Radiance, Glow, and Brightening Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Gentle and Fragrance-Free Formula Often MentionedRarely Noted
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • Affordable Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Packaging and Dispenser Issues Mostly MentionedRarely Noted
    • “cotton is too thick and heavy — SK-II Facial Treatment Mask”
    • “Opening is huge — BYOMA Brightening Toner”
  • Unpleasant Scent Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
  • Breakouts and Purging Sometimes NotedRarely Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”

Questions and answers

BYOMA or SK-II: which is better?

BYOMA does better for hydration and the skin barrier as well as being gentle and fragrance-free, while SK-II does better for radiance, glow, and smoothing skin texture.

What is the difference between BYOMA and SK-II?

BYOMA focuses on affordable, barrier-strengthening hydration with mostly fragrance-free formulas, whereas SK-II highlights radiance and skin smoothing centered on its signature Pitera ingredient.

BYOMA or SK-II: which moisturizer is better?

When it comes to moisturizers, BYOMA performs better for hydration and strengthening the skin barrier, while SK-II does better for radiance and glow.

Which is more affordable, BYOMA or SK-II?

BYOMA offers better affordability than SK-II, which reviewers note for its high price and cost.

Which causes fewer breakouts, BYOMA or SK-II?

BYOMA may cause fewer breakouts than SK-II, as breakouts and purging are noted as a negative review theme for SK-II.

Between BYOMA and SK-II, which brand offers better options for dry skin with a 'Superior' fit level?

Between the two brands, BYOMA offers multiple products on this page with a Superior fit level for dry skin, including the Hydrating Serum, Balancing Face Mist, Moisturizing Rich Cream, Hydrating Recovery Oil, and Melting Balm Cleanser. SK-II does not list any products with a Superior fit level for dry skin on this page.

How do the founding years and corporate ownership of BYOMA and SK-II compare?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group since 2025, while SK-II was founded in 1980 in Japan and is owned by The Procter & Gamble Company since 1991.

Which brand has more fragrance-free products listed on the page?

BYOMA has more fragrance-free products listed on the page, with 16 out of 17 products being fragrance-free compared to SK-II where every product lists no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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