🇩🇪Germany

BYOMA vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SK-II are contemporary skincare brands that offer distinct approaches to barrier care and radiance. The British line, founded in 2022, provides thoughtfully formulated moisturizers, toners, cleansers, and serums that harness tri-ceramide and squalane to suit dry and sensitive skin best. Meanwhile, the Japanese counterpart, established in 1980, is globally cherished for luxurious moisturizers, potent serums, clarifying toners, and restorative masks anchored by its signature pitera for dry and acne-prone skin. While both elevate daily routines, they differ through their foundational ingredients and origins, with the former focusing on barrier hydration and the latter improving pores, roughness, and redness.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular BYOMA and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SK-II products

People Say

BYOMASK-II
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Radiance, Glow, and Brightening Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Gentle and Fragrance-Free Formula Often MentionedRarely Noted
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • Affordable Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Packaging and Dispenser Issues Mostly MentionedRarely Noted
    • “cotton is too thick and heavy — SK-II Facial Treatment Mask”
    • “Opening is huge — BYOMA Brightening Toner”
  • Unpleasant Scent Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
  • Breakouts and Purging Sometimes NotedRarely Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”

BYOMA vs SK-II routines for dry skin

See multi-brand routine · 99% fit

BYOMA vs SK-II routines for oily skin

See multi-brand routine · 96% fit

BYOMA vs SK-II routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or SK-II: which is better?

Both brands perform well, but BYOMA is better for hydration, skin barrier support, and sensitive skin, while SK-II excels in radiance, skin texture, and certain targeted routines like oily and acne-prone skin.

What is the difference between BYOMA and SK-II?

BYOMA and SK-II both offer great options for dry, combination, mature skin, and dark spots, but they differ in pricing, ingredients, and specialized skin type performance. BYOMA tends to be more affordable and focuses on barrier-strengthening ingredients like ceramides, making it a superior fit for sensitive skin. On the other hand, SK-II relies on Pitera and is a superior fit for oily and acne-prone skin.

BYOMA or SK-II for dry skin?

Both BYOMA and SK-II are great choices for dry skin, as Lovi rates the routine fit for both brands as Superior. BYOMA is particularly noted for its barrier-strengthening and deeply hydrating products.

BYOMA or SK-II: which moisturizer is better?

Both BYOMA and SK-II offer exceptional moisturizers, with Lovi rating BYOMA Superior and SK-II Superior for dry skin routines. Reviewers frequently note that BYOMA provides instant hydration and strengthens the skin barrier, while SK-II features popular items like the Facial Treatment Essence.

Which is more affordable, BYOMA or SK-II?

BYOMA is more affordable and provides better value, whereas SK-II is noted for its high price and cost.

How do the founding years and corporate ownerships of BYOMA and SK-II compare?

BYOMA was founded in the United Kingdom in 2022 and has been owned by Bansk Group since 2025, whereas SK-II was founded in Japan in 1980 and is owned by The Procter & Gamble Company.

Which brand performs better for hydration and skin barrier support according to reviewers?

According to reviewers, BYOMA performs better for hydration and skin barrier support.

What are the key ingredients featured across BYOMA and SK-II products?

BYOMA features key ingredients such as ceramide, tri-ceramide complex, squalane, and glycerin across the products on this page. In contrast, SK-II features Pitera as the key ingredient across its products.

BYOMA or SK-II for oily skin?

For oily skin, SK-II is the better choice because Lovi rates its routine as Superior, while BYOMA is rated High. Both brands offer products that help manage oil, but SK-II tends to fit this skin type more effectively.

BYOMA or SK-II for sensitive skin?

BYOMA is a better choice for sensitive skin, as Lovi rates its routine as Superior compared to SK-II's High. The products on this page for BYOMA are mostly formulated without fragrance to help minimize irritation.

BYOMA or SK-II for acne-prone skin?

For acne-prone skin, Lovi rates SK-II as a Superior routine fit and BYOMA as a High routine fit. Reviewers note that SK-II may cause breakouts and purging.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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