🇦🇺Australia

BYOMA vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and SK-II are distinct skincare brands that offer thoughtfully formulated moisturizers, cleansers, serums, and toners. The British brand relies on tri-ceramide and squalane to suit dry and sensitive skin, while the Japanese brand centers its collection on pitera to suit acne-prone and dry skin. Both labels address targeted concerns like dark spots and mature skin, yet they differ in their foundational ingredients and regional origins.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular BYOMA and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs SK-II products

People Say

BYOMASK-II
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Radiance, Glow, and Brightening Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
  • Skin Texture and Smoothing Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Gentle and Fragrance-Free Formula Often MentionedRarely Noted
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • Affordable Price and Value Often MentionedRarely Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Packaging and Dispenser Issues Mostly MentionedRarely Noted
    • “cotton is too thick and heavy — SK-II Facial Treatment Mask”
    • “Opening is huge — BYOMA Brightening Toner”
  • Unpleasant Scent Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
  • Breakouts and Purging Sometimes NotedRarely Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”

BYOMA vs SK-II routines for dry skin

Buy BYOMA routine · A$219.85 · 95% fitBuy SK-II routine · A$1,400.12 · 90% fitSee multi-brand routine · 97% fit

BYOMA vs SK-II routines for oily skin

Buy BYOMA routine · A$429.99 · 91% fitBuy SK-II routine · A$1,436.99 · 89% fitSee multi-brand routine · 96% fit

BYOMA vs SK-II routines for combination skin

Buy BYOMA routine · A$366.13 · 91% fitBuy SK-II routine · A$1,429.91 · 88% fitSee multi-brand routine · 95% fit

Questions and answers

BYOMA or SK-II: which is better?

BYOMA offers better value and superior hydration and skin barrier benefits, while SK-II does better for radiance, glow, brightening, and skin texture and smoothing. Lovi rates the routine fit as equal for dry skin, acne-prone skin, and oily acne-prone skin, but BYOMA holds a higher fit level for oily skin, combination skin, sensitive skin, mature skin, skin with dark spots, and dry sensitive skin.

What is the difference between BYOMA and SK-II?

BYOMA focuses on barrier-strengthening products containing ingredients like ceramides and squalane, while SK-II centers its line around Pitera. Lovi rates BYOMA as having a Superior routine fit for all nine listed skin types, whereas SK-II achieves a Superior fit only for dry, acne-prone, and oily acne-prone skin.

BYOMA or SK-II for dry skin?

Both BYOMA and SK-II achieve a Superior fit for dry skin on this page. BYOMA focuses on ceramide- and squalane-based hydration that strengthens the skin barrier, while SK-II features Pitera to help nourish the skin.

BYOMA or SK-II: which moisturizer is better?

Both BYOMA and SK-II offer exceptional moisturizers, with BYOMA excelling in barrier support and affordability while SK-II focuses on advanced ferment-based hydration. Reviewers note that the products on this page from BYOMA provide strong hydration and strengthen the skin barrier.

Which is more affordable, BYOMA or SK-II?

BYOMA does better than SK-II for affordable price and value, while SK-II is noted for high price and cost.

When were BYOMA and SK-II founded and who currently owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. SK-II was founded in 1980 in Japan and is owned by The Procter & Gamble Company.

What are the key ingredients used across BYOMA and SK-II products?

BYOMA uses ceramides, tri-ceramide complexes, squalane, and glycerin as key ingredients across its products. SK-II relies on Pitera as its primary key ingredient across the products on this page.

Which brand performs better for skin texture, smoothing, and radiance according to review themes?

SK-II performs better for skin texture, smoothing, and radiance according to the review themes on this page.

BYOMA or SK-II for oily skin?

BYOMA is a better fit for oily skin, earning a Superior routine fit level compared to SK-II's High level on this page. Reviewers report that BYOMA provides better hydration and skin barrier support.

BYOMA or SK-II for sensitive skin?

BYOMA is a better choice for sensitive skin, as Lovi rates its routine as Superior compared to High for SK-II. Reviewers also note that BYOMA offers gentle and fragrance-free formulas that focus on hydration and skin barrier support.

BYOMA or SK-II for acne-prone skin?

Both BYOMA and SK-II achieve a Superior routine fit level for acne-prone skin on this page, but BYOMA additionally features cleansers and moisturizers widely noted for being lightweight, fast-absorbing, and non-stripping. SK-II also performs well for this skin type with products like Genoptics Ultraura Essence achieving a Superior fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play