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Anua vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and The INKEY List are distinct skincare brands offering diverse moisturizers, serums, toners, and cleansers built around soothing and hydrating ingredients. The Korean brand features heartleaf, niacinamide, and hyaluronic acid to best suit oily, acne-prone skin and skin with dark spots, while the British brand relies on glycerin to suit dry and dry sensitive skin. Both houses differ primarily in their origin, key formulations, and targeted complexions.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Anua and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs The INKEY List products

People Say

AnuaThe INKEY List
  • Texture and Consistency Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
  • Soothing and Calming Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
  • Packaging and Value Rarely NotedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “love the included tweezers — Anua Heartleaf 77% Clear Pad”
  • Brightening and Glow Often MentionedRarely Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Visibly reduces acne scars — The INKEY List Tranexamic Acid Serum”
  • Makeup Compatibility Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “no pilling under makeup — The INKEY List Hyaluronic Acid Serum”
    • “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Breakouts and Acne Often MentionedSometimes Noted
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
    • “Caused cystic acne — The INKEY List PHA Toner”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs The INKEY List routines for dry skin

Buy The INKEY List routine · S$253.28 · 96% fitSee multi-brand routine · 99% fit

Anua vs The INKEY List routines for oily skin

Buy The INKEY List routine · S$520.95 · 94% fitBuy Anua routine · S$89.14 · 84% fitSee multi-brand routine · 96% fit

Anua vs The INKEY List routines for combination skin

Buy The INKEY List routine · S$411.40 · 94% fitBuy Anua routine · S$89.14 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or The INKEY List: which is better?

The INKEY List generally fits routines better across skin types on this page, while Anua does better specifically for brightening and glow. Both brands list no fragrance in their products.

What is the difference between Anua and The INKEY List?

Anua focuses on brightening and glow with ingredients like niacinamide and heartleaf across the products on this page, while The INKEY List offers superior routine fit across all skin types with affordable moisturizers and serums. Niacinamide helps reduce cutaneous pigmentation and melanosome transfer, supporting brightening effects.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or The INKEY List for dry skin?

Both brands offer solid routines for dry skin, with Anua achieving a High fit and The INKEY List reaching a Superior fit for the products on this page. Shoppers often mention The INKEY List for its affordable, hydrating, and lightweight moisturizers, while Anua is noted for its nourishing sheet masks and soothing creams.

Anua or The INKEY List: which cleanser is better?

Both Anua and The INKEY List feature top-performing cleansers, with Anua offering popular options like the Heartleaf Pore Control Cleansing Oil and The INKEY List providing well-liked formulas such as the Salicylic Acid Cleanser and Oat Cleansing Balm. The products on this page help target different concerns, with Anua focusing on soothing heartleaf and gentle daily cleansing, while The INKEY List emphasizes blemish control and affordable makeup removal.

Which is more affordable, Anua or The INKEY List?

The INKEY List does better for packaging and value, and reviewers mention that its moisturizers and serums are affordable.

Between Anua and The INKEY List, which brand is better for brightening and glow?

Anua does better for brightening and glow among the products on this page. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer, supporting the brightening effects found in Anua's serums and toners.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the country of origin and parent company differ between Anua and The INKEY List?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited.

Which brand performs better in terms of packaging and value according to reviewers?

The INKEY List performs better in terms of packaging and value according to reviewers.

Anua or The INKEY List for oily skin?

The INKEY List is rated as a Superior routine fit for oily skin, while Anua has a High fit level for oily skin. Both brands offer products with a High fit for oily skin, but The INKEY List leads overall for this skin type.

Anua or The INKEY List: which moisturizer is better?

The INKEY List is a better choice because its routine fit for dry skin is Superior, whereas Anua is High. Reviewers also note that the products on this page by The INKEY List feature hydrating, lightweight, fast-absorbing, and plumping and firming moisturizers that are affordable.

Anua or The INKEY List for sensitive skin?

Both Anua and The INKEY List fit sensitive skin well, with routine fits ranging from High to Superior depending on the specific products on this page. Niacinamide, found in the products on this page, helps reduce cutaneous pigmentation and manage skin aging.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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