Anua vs Hada Labo
Anua and Hada Labo are celebrated skincare brands offering distinct approaches to daily care, with the Korean line established in 2019 and the Japanese counterpart founded in 2004. Anua features cleansers, toners, serums, and moisturizers built around heartleaf, niacinamide, and hyaluronic acid that suit oily, acne-prone, and dark-spot-prone skin best. Hada Labo provides nourishing moisturizers, gentle makeup removers, and hydrating toners driven by advanced formulas that suit dry and combination skin best. While both deliver reliable daily support, they differ primarily because the first brand specializes in clarifying heartleaf and brightening agents, whereas the second brand focuses on moisture-replenishing hydration.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
prnewswire.comkedglobal.comtracxn.comv.daum.net
Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..
en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl
This page compares some of the most popular Anua and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Hada Labo products
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Heartleaf Pore Control Cleansing Oil
S$21.83
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Heartleaf 77% Soothing Toner
S$26.97
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Niacinamide 10% + TXA 4% Serum
S$19.06
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PDRN Hyaluronic Acid Capsule 100 Serum
S$30.50
- Heartleaf Quercetin Pore Deep Cleansing Foam
-
Rice 70 Glow Milky Toner
S$22.92
- PEACH 70% NIACINAMIDE SERUM
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Heartleaf 77% Clear Pad
S$14.13
People Say
Hydration and Moisture Mostly MentionedMostly Mentioned
- “skin drinks it up — Hada Labo Gokujyun Lotion”
- “Plumps fine lines — Hada Labo Gokujun Premium”
- “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
Glow and Smooth Texture Mostly MentionedSometimes Noted
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “glassy skin look — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “Makes my skin plump and hydrating. — Hada Labo Gokujyun Perfect Gel”
Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
- “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
Fragrance and Gentle Formulas Rarely NotedMostly Mentioned
- “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
- “No fragrance/alcohol — Hada Labo Gokujun Premium”
- “no irritation, no breakouts — Hada Labo Shirojyun Premium Whitening Lotion”
- “no scent — Anua Rice 70 Glow Milky Toner”
Soothing and Calming Often MentionedSometimes Noted
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
- “calms my redness — Hada Labo Premium Whitening Lotion (Light)”
Brightening and Dark Spots Often MentionedSometimes Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
- “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
Sticky or Tacky Finish Sometimes NotedOften Mentioned
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
- “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
- “tacky finish — Anua Rice 70 Glow Milky Toner”
- “Tacky residue — Hada Labo Gokujun Premium”
Breakouts and Acne Often MentionedOften Mentioned
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
- “Broke me out. — Anua Niacinamide 10% + TXA 4% Serum”
- “gave me tiny bumps — Hada Labo Gokujyun Lotion”
- “Closed comedones — Hada Labo Gokujun Premium”
Anua vs Hada Labo routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
S$25.06
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Hydrating Toner
Gokujyun Lotion
Morning
S$25.60
-
Moisturizer
d'Alba First Spray Serum
Morning · Evening · Once a week
S$25.94
-
SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
S$21.09
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
S$39.68
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Nourishing Mask
MEDIHEAL Collagen Essential Mask
Once a week
S$62.94
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
S$17.98
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning
S$22.92
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
S$19.26
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
S$16.57
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
S$21.83
-
Serum or Treatment
Green Lemon Vita C Blemish Serum
Evening · Once a week
S$28.55
-
Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
S$3.35
Buy Hada Labo routine · S$263.75 · 99% fitSee multi-brand routine · 99% fit
Anua vs Hada Labo routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
S$30.40
-
Hydrating Toner
Shirojyun Premium Whitening Lotion
Morning · Once a week
S$42.42
-
Moisturizer
SKIN1004 Centella Cream
Morning · Evening · Once a week
S$33.87
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
- Cleanser Heartleaf Quercetin Pore Deep Cleansing Foam Morning · Evening · Once a week
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Hydrating Toner
Peach 77 Niacin Essence Toner
Morning · Once a week
S$20.55
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
S$19.26
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
S$16.57
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
S$21.83
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening · Once a week
S$26.97
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
S$19.06
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy Hada Labo routine · S$394.68 · 93% fit
Buy Anua routine · S$89.14 · 84% fitSee multi-brand routine · 96% fit
Anua vs Hada Labo routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
S$30.00
-
Hydrating Toner
Premium Whitening Lotion (Light)
Morning · Once a week
S$42.42
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
- Cleanser Heartleaf Quercetin Pore Deep Cleansing Foam Morning · Evening · Once a week
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
S$22.92
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
S$21.23
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
S$16.57
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
S$21.83
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening · Once a week
S$26.97
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
S$19.06
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy Hada Labo routine · S$360.41 · 95% fit
Buy Anua routine · S$89.14 · 83% fitSee multi-brand routine · 97% fit
Questions and answers
Anua or Hada Labo: which is better?
Both brands are great choices depending on your specific skin goals, as Hada Labo excels in deep hydration and gentle formulas, while Anua stands out for glow, smooth texture, and soothing properties.
What is the difference between Anua and Hada Labo?
Anua excels at glow and smooth texture as well as soothing and calming, while Hada Labo delivers better hydration, moisture, and fragrance-free gentle formulas based on the products on this page. Reviewers note that Anua helps with brightening serums and improves skin texture, whereas Hada Labo is mainly recognized for deep hydration and moisturization.
Anua or Hada Labo for dry skin?
Hada Labo has a Superior routine fit for dry skin, whereas Anua has a High routine fit. Hada Labo provides deeper hydration and moisture, while the products on this page for Anua also offer strong soothing and calming benefits.
Which is more affordable, Anua or Hada Labo?
The provided page facts do not contain pricing information to determine whether Anua or Hada Labo is more affordable.
Anua or Hada Labo: which brand performs better for hydration and moisture?
Hada Labo performs better for hydration and moisture, as review themes show it does better than Anua in that category. The products on this page for Hada Labo focus heavily on deep hydration and moisturization with ingredients like hyaluronic acid.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Anua or Hada Labo: which is better for achieving a glow and smooth skin texture?
Anua is better for achieving a glow and smooth skin texture as the products on this page outperform Hada Labo in glow and smooth texture, supported by reviewer feedback highlighting brightening serums and improved skin texture.
Anua or Hada Labo: which brand offers better soothing and calming properties?
Anua offers better soothing and calming properties for the skin compared to Hada Labo, while both brands feature entirely fragrance-free formulations across the products on this page.
Anua or Hada Labo for oily skin?
For oily skin, Hada Labo is a Superior match, while Anua is a High match according to Lovi fit levels. Hada Labo tends to do better for deep hydration, whereas Anua is noted for glow and smooth texture.
Anua or Hada Labo for acne-prone skin?
Both brands offer High routine fit for acne-prone skin, with products on this page featuring soothing heartleaf or hydrating hyaluronic acid. Hada Labo is noted for gentle, fragrance-free formulations, while Anua products on this page help improve skin texture and target dark spots.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Preparation and characterization of a lecithin nanoemulsion as a topical delivery system
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
The anti-wrinkles properties of sodium acetylated hyaluronate
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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