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The Ordinary vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SEYOUL are two distinct skincare lines offering targeted solutions for diverse complexions. The Canadian brand centers around science-backed serums, moisturizers, cleansers, and toners featuring hyaluronic acid, glycerin, and squalane, which suit sensitive skin and dry sensitive skin best. Meanwhile, the second line is loved for its nourishing masks and delicate formulas tailored for dry, oily, and combination skin. While both care for the complexion with quiet precision, they differ fundamentally through the former's clinical ingredient focus and the latter's soothing, restorative wraps.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SEYOUL products

Questions and answers

The Ordinary or SEYOUL: which is better?

The Ordinary is a better choice for most shoppers because the products on this page offer a wide variety of affordable, fragrance-free skincare options tailored to sensitive, dry sensitive, and oily skin.

What is the difference between The Ordinary and SEYOUL?

The Ordinary offers a large range of products that fit sensitive skin, dry sensitive skin, and oily skin, whereas SEYOUL features just one mask on this page.

Which is more affordable, The Ordinary or SEYOUL?

The products on this page from The Ordinary include affordable and great value serums, whereas SEYOUL has only one product listed on this page.

How does the product variety for dry skin compare between The Ordinary and SEYOUL?

The products on this page from The Ordinary fit dry skin with levels ranging from Superior to Caution, while SEYOUL offers only an average fit for dry skin. Shoppers seeking options for dry skin will find a much wider selection of targeted items with The Ordinary.

Which brand offers more fragrance-free skincare options, The Ordinary or SEYOUL?

The products on this page for The Ordinary and SEYOUL both list no fragrance in their ingredients, but The Ordinary offers significantly more options.

When was each brand founded and who owns them?

The Ordinary was founded in Canada in 2016 and has been owned by The Estée Lauder Companies Inc. since 2021. SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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