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The Ordinary vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SEYOUL are distinct skincare options that invite thoughtful comparison. The Ordinary offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the brand is loved for nourishing masks and delicate formulas. Both choices suit dry skin, yet the first brand also accommodates dry sensitive, acne-prone, dark spot, and mature complexions, whereas its counterpart serves oily and combination skin with quiet precision. Ultimately, they differ through the Canadian brand's active-led formulas and the latter brand's restorative wrapping preparations.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SEYOUL products

Questions and answers

The Ordinary or SEYOUL: which is better?

The Ordinary is generally better than SEYOUL because the products on this page offer a much wider variety of targeted treatments and better Lovi fit levels across multiple skin types. Niacinamide may help reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002

What is the difference between The Ordinary and SEYOUL?

The products on this page for The Ordinary offer a wide variety of targeted skin treatments, whereas SEYOUL features only a single mask product.

Which is more affordable, The Ordinary or SEYOUL?

The products on this page for The Ordinary offer affordable and great value serums, whereas SEYOUL has a very limited range on this page that does not feature affordability highlights.

Which causes fewer breakouts, The Ordinary or SEYOUL?

The products on this page from The Ordinary fit acne-prone skin with High or Superior levels in multiple items, whereas SEYOUL has only one mask listed which carries a caution rating for acne-prone skin.

When was each brand founded and who owns them?

The Ordinary was founded in Canada in 2016 and has been owned by The Est3 Lauder Companies Inc. since 2021. SEYOUL was founded in 2022 and is owned by Th3 Thanh Vinh Holdings.

How does the Lovi fit level for dry skin compare between The Ordinary and SEYOUL products?

The Ordinary products on this page show a Superior or High Lovi fit level for dry skin across multiple items like moisturizers and cleansers. In contrast, SEYOUL only reaches an Average Lovi fit level for dry skin with its single mask product.

Do any products from The Ordinary or SEYOUL contain fragrance?

Every product from The Ordinary and SEYOUL on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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