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The Ordinary vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SEYOUL are distinct skincare lines that invite discerning consumers to explore thoughtful, science-backed regimens. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane to best suit dry and dry sensitive skin, offering targeted options like Niacinamide and Mandelic Acid. Conversely, the second brand is celebrated for nourishing masks and delicate formulas tailored to dry, oily, and combination complexions, featuring standouts such as the Collagen Night Wrapping Mask. While both lines care for the skin with quiet precision, they differ in their primary formulation styles and skin-type alignments.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SEYOUL products

Questions and answers

The Ordinary or SEYOUL: which is better?

The Ordinary offers a much wider selection of products on this page compared to SEYOUL, with high to superior Lovi fit levels for dry, oily, and sensitive skin types. Reviewers frequently praise the brand for its affordable and gentle serums that help smooth skin texture and fade dark spots.

What is the difference between The Ordinary and SEYOUL?

The Ordinary offers a large range of products spanning multiple categories like serums, toners, and cleansers with High or Superior Lovi fit levels for dry and oily skin types, whereas SEYOUL features only a single mask product on this page with lower fit levels. The products on this page for both brands are fragrance-free.

Which is more affordable, The Ordinary or SEYOUL?

The products on this page from The Ordinary include affordable and great value serums, whereas SEYOUL features only a single mask product.

Which causes fewer breakouts, The Ordinary or SEYOUL?

The products on this page from The Ordinary help manage breakouts, with several acne-clearing serums and a high Lovi fit for acne-prone skin, whereas SEYOUL only features a single mask that may cause breakouts with a caution rating for acne-prone skin.

When was The Ordinary founded compared to SEYOUL?

The Ordinary was founded in 2016 in Canada, whereas SEYOUL was founded later in 2022.

Which parent companies own The Ordinary and SEYOUL?

The Ordinary is owned by The Estée Lauder Companies Inc., and SEYOUL is owned by Thành Vinh Holdings.

Do products from both The Ordinary and SEYOUL contain fragrance?

Every product from The Ordinary on this page lists no fragrance in its ingredients. Similarly, every product from SEYOUL on this page also lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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