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The Ordinary vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SEYOUL are two distinct skincare lines offering targeted care for various complexions. The Canadian brand centers its serums, moisturizers, cleansers, and toners around hyaluronic acid, glycerin, and squalane, suiting dry and sensitive skin best while offering top-rated treatments for acne, dark spots, and mature concerns. Meanwhile, the other brand is known for its nourishing masks and delicate formulas that suit dry, oily, and combination skin, featuring standouts like the Collagen Night Wrapping Mask for acne-prone skin. Both brands differ in their core offerings and ingredient profiles, yet each thoughtful preparation cares for the complexion with quiet precision.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SEYOUL products

Questions and answers

The Ordinary or SEYOUL: which is better?

The Ordinary offers a much wider range of products that Lovi rates best for dry skin, sensitive skin, and skin with dark spots, whereas SEYOUL has only a single mask with lower fit levels. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

What is the difference between The Ordinary and SEYOUL?

The Ordinary offers a large selection of products on this page that fit dry, sensitive, and dark spot-prone skin best, whereas SEYOUL features only a single mask with lower overall fit levels. Reviewers frequently praise The Ordinary for affordable and acne-clearing serums.

Which is more affordable, The Ordinary or SEYOUL?

The products on this page from The Ordinary are generally considered affordable and great value by reviewers, whereas SEYOUL has only a single product listed on this page.

When were The Ordinary and SEYOUL founded and who owns them?

The Ordinary was founded in 2016 in Canada and is owned by The Estée Lauder Companies Inc. SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings.

Which brand offers products with a Superior fit for dry skin, The Ordinary or SEYOUL?

The Ordinary offers products on this page with a Superior fit for dry skin, unlike SEYOUL. Hyaluronic acid helps improve skin hydration and signs of aging.

Dermatologic Therapy, 2022Drug Delivery, 2017

How do the review mentions for product textures and finishes compare between the brands?

The products on this page from The Ordinary frequently receive mentions for texture-smoothing serums alongside notes about sticky or tacky finishes and pilling issues. In contrast, SEYOUL has no review mentions for product textures or finishes listed on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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