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The Ordinary vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SEYOUL are distinct skincare options featuring formulations tailored to various needs. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane, suiting dry skin and oily acne-prone skin best. Meanwhile, the second brand is loved for its nourishing masks and delicate formulas that suit dry, oily, and combination skin. While both care for the complexion with quiet precision, they differ in their specific product ranges and targeted benefits.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SEYOUL products

Questions and answers

The Ordinary or SEYOUL: which is better?

The Ordinary is the better-rounded choice on this page, offering extensive options that fit dry skin, oily acne-prone skin, and mature skin well. SEYOUL features only a single mask product on this page with lower fit levels across most skin types.

What is the difference between The Ordinary and SEYOUL?

The Ordinary offers a large range of fragrance-free skincare products on this page that fit dry, oily acne-prone, and mature skin best, while SEYOUL features only a single mask with lower fit levels for those skin types.

Which is more affordable, The Ordinary or SEYOUL?

The products on this page by The Ordinary are noted for being affordable and offering great value.

Which causes fewer breakouts, The Ordinary or SEYOUL?

The products on this page from The Ordinary fit acne-prone skin with levels ranging from Superior to Low, whereas SEYOUL lists a caution fit level for acne-prone skin. Therefore, The Ordinary generally helps avoid breakouts much better.

How do the founding years and parent companies of The Ordinary and SEYOUL compare?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc., whereas SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings.

Which brand offers a wider variety of products for dry skin and oily acne-prone skin?

The Ordinary offers a significantly wider variety of products for dry skin and oily acne-prone skin, whereas SEYOUL only lists one product on this page. Lovi rates multiple products from The Ordinary as having High or Superior fit levels for both dry skin and oily acne-prone skin.

Do any products from either The Ordinary or SEYOUL contain added fragrance?

Every product on this page from both The Ordinary and SEYOUL lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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