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The Ordinary vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SEYOUL are distinct skincare options that invite thoughtful comparison. The Ordinary offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the brand is loved for nourishing masks and delicate formulas. Both choices suit dry skin, yet the first brand also accommodates dry sensitive, acne-prone, dark spot, and mature complexions, whereas its counterpart serves oily and combination skin with quiet precision. Ultimately, they differ through the Canadian brand's active-led formulas and the latter brand's restorative wrapping preparations.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SEYOUL products

Questions and answers

The Ordinary or SEYOUL: which is better?

The Ordinary is the better option for most shoppers, as the products on this page fit dry skin and sensitive skin at a high level. SEYOUL has a very limited selection on this page and generally shows lower fit levels across skin types.

What is the difference between The Ordinary and SEYOUL?

The Ordinary offers a large range of fragrance-free skincare products fitting dry and sensitive skin best, whereas SEYOUL features only a single mask on this page.

Which is more affordable, The Ordinary or SEYOUL?

The products on this page from The Ordinary include affordable and great value serums among their commonly mentioned benefits. SEYOUL features only a single product on this page, making a broad affordability comparison limited.

Which causes fewer breakouts, The Ordinary or SEYOUL?

The Ordinary is a better choice for acne-prone skin, as the products on this page fit acne-prone skin with levels ranging from Superior to Average, whereas SEYOUL lists a caution fit level for acne-prone skin.

When were The Ordinary and SEYOUL founded and who owns them?

The Ordinary was founded in 2016 in Canada and has been owned by The Estee Lauder Companies Inc. since 2021, whereas SEYOUL was founded in 2022 and is owned by Thanh Vinh Holdings.

Which brand offers a greater variety of products for dry skin according to their Lovi fit levels?

The Ordinary offers a greater variety of products for dry skin, as the products on this page include numerous options with Superior and High Lovi fit levels for dry skin. SEYOUL only features a single mask on this page, which has an Average Lovi fit level for dry skin.

How do the ingredient profiles regarding fragrance compare between products from The Ordinary and SEYOUL?

Every product on this page from both The Ordinary and SEYOUL lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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