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The Ordinary vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SEYOUL are distinct skincare options that invite thoughtful comparison. The Ordinary offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the brand is loved for nourishing masks and delicate formulas. Both choices suit dry skin, yet the first brand also accommodates dry sensitive, acne-prone, dark spot, and mature complexions, whereas its counterpart serves oily and combination skin with quiet precision. Ultimately, they differ through the Canadian brand's active-led formulas and the latter brand's restorative wrapping preparations.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SEYOUL products

Questions and answers

The Ordinary or SEYOUL: which is better?

The Ordinary is the better option for most shoppers, as the products on this page offer a vast range of affordable serums and targeted treatments suitable for dry, oily, and sensitive skin. SEYOUL currently features only a single mask product on this page, which has limited suitability across most skin types.

What is the difference between The Ordinary and SEYOUL?

The Ordinary offers a large range of products suited for dry, dry sensitive, and oily skin, whereas SEYOUL features only a single mask product on this page with lower fit levels. Reviewers frequently praise The Ordinary for affordable and acne-clearing serums.

Which is more affordable, The Ordinary or SEYOUL?

The Ordinary offers affordable and great value serums among the products on this page, while SEYOUL features only a single mask product.

Which causes fewer breakouts, The Ordinary or SEYOUL?

The Ordinary is a better fit for acne-prone skin because the products on this page feature multiple items rated High or Superior for acne-prone skin, whereas SEYOUL has no matching high fit for that skin type.

When was The Ordinary founded compared to SEYOUL?

The Ordinary was founded in 2016 in Canada, whereas SEYOUL was founded in 2022.

Which company owns The Ordinary, and who owns SEYOUL?

The Ordinary is owned by The Estée Lauder Companies Inc., while SEYOUL is owned by Thành Vinh Holdings.

Do any products from The Ordinary or SEYOUL contain fragrance?

Every product on this page from The Ordinary and SEYOUL lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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