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The Ordinary vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and SEYOUL are distinct skincare options that invite thoughtful comparison. The Ordinary offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the brand is loved for nourishing masks and delicate formulas. Both choices suit dry skin, yet the first brand also accommodates dry sensitive, acne-prone, dark spot, and mature complexions, whereas its counterpart serves oily and combination skin with quiet precision. Ultimately, they differ through the Canadian brand's active-led formulas and the latter brand's restorative wrapping preparations.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs SEYOUL products

Questions and answers

The Ordinary or SEYOUL: which is better?

The Ordinary offers a much larger selection of skincare products on this page compared to SEYOUL, with options that fit dry skin, dry sensitive skin, and skin with dark spots at a Superior level.

What is the difference between The Ordinary and SEYOUL?

The Ordinary offers a large selection of affordable products featuring key ingredients like hyaluronic acid, glycerin, and squalane, whereas SEYOUL features only a single mask product on this page. The products on this page by The Ordinary fit dry skin, dry sensitive skin, and skin with dark spots best, while SEYOUL lists no best-fit skin types.

Which is more affordable, The Ordinary or SEYOUL?

The products on this page by The Ordinary include affordable and great value serums among their commonly mentioned benefits. SEYOUL has no price or affordability information listed on this page for comparison.

Which causes fewer breakouts, The Ordinary or SEYOUL?

The products on this page by The Ordinary fit acne-prone skin with High or Superior levels in several options, whereas SEYOUL products list caution for acne-prone skin.

How do the founding years and parent companies of The Ordinary and SEYOUL compare?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings.

Which brand offers more products for dry skin according to the Lovi fit levels?

The Ordinary offers considerably more products for dry skin on this page, with many items achieving a Superior or High Lovi fit level, whereas SEYOUL features only a single mask rated as Average for dry skin.

Do products from either The Ordinary or SEYOUL contain fragrance?

Every product on the pages for both The Ordinary and SEYOUL lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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