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The Ordinary vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs NIOD products

Questions and answers

The Ordinary or NIOD: which is better?

The Ordinary offers a much larger selection of products on this page across multiple categories, whereas NIOD features only a couple. For sensitive skin and dry sensitive skin, Lovi rates both brands as having a High fit level for their respective items.

What is the difference between The Ordinary and NIOD?

The Ordinary offers a much larger selection of targeted serums, toners, and cleansers that help address concerns like dark spots and acne, whereas NIOD features a very limited lineup focused primarily on specialized treatments like Modulating Glucosides. Both Canadian brands are owned by The Estée Lauder Companies Inc. and feature no fragrance in their products on this page.

Which is more affordable, The Ordinary or NIOD?

The Ordinary offers affordable and great value serums on the products on this page, whereas NIOD has no such pricing benefits listed.

When were The Ordinary and NIOD founded, and who owns them?

The Ordinary was founded in Canada in 2016, and NIOD was founded there in 2015. Both brands are owned by The Estée Lauder Companies Inc. since 2021.

Do The Ordinary and NIOD products contain fragrance?

Every product from both The Ordinary and NIOD on this page lists no fragrance in its ingredients.

Which brand offers more products on the page for dry skin, The Ordinary or NIOD?

The Ordinary offers significantly more products on the page for dry skin, as its range includes multiple cleansers, moisturizers, and serums with high or superior fit levels for this skin type, whereas NIOD features only two total products on the page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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