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The Ordinary vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and NIOD are Canadian skincare brands owned by The Estée Lauder Companies Inc. since 2021 that feature thoughtful, scientifically rigorous formulas. The Ordinary is known for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while NIOD is widely loved for advanced serums and balancing toners. Both brands suit dry and sensitive skin best, but they differ in complexity and targeted results.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs NIOD products

Questions and answers

The Ordinary or NIOD: which is better?

The Ordinary offers a much wider range of options and fits dry skin, sensitive skin, and skin with dark spots best, whereas NIOD provides only a couple of specialized products.

What is the difference between The Ordinary and NIOD?

The Ordinary offers a large range of specialized skincare products on this page that fit dry skin, sensitive skin, and skin with dark spots best, whereas NIOD features a much smaller selection focused on targeted treatments like the Modulating Glucosides serum.

Which is more affordable, The Ordinary or NIOD?

The products on this page for The Ordinary are frequently noted by reviewers as affordable and offering great value, whereas NIOD has a much smaller and more specialized selection without such affordability highlights on this page.

Which causes fewer breakouts, The Ordinary or NIOD?

The products on this page from The Ordinary include acne-clearing serums and a high fit for acne-prone skin, whereas NIOD offers limited options on this page. Lovi rates The Ordinary as having a high fit for acne-prone skin.

When were The Ordinary and NIOD founded, and who owns them?

The Ordinary was founded in Canada in 2016, and NIOD was founded in Canada in 2015. Both brands have been owned by The Estée Lauder Companies Inc. since 2021.

Do any products from The Ordinary or NIOD contain fragrance?

Every product on the products on this page for both The Ordinary and NIOD lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between The Ordinary's Modulating Glucosides and NIOD's products?

The Ordinary does not feature Modulating Glucosides on this page, as that product belongs to NIOD where it achieves a High Lovi fit level for dry skin. NIOD features only two products on this page, with Modulating Glucosides and Superoxide Dismutase Saccharide Mist.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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