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The Ordinary vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and NIOD are Canadian skincare brands owned by The Estée Lauder Companies Inc. since 2021. The first brand offers serums, moisturizers, cleansers, toners, and more, built around hyaluronic acid, glycerin, and squalane, which fit dry sensitive skin and dry skin best. Meanwhile, the second brand is widely loved for its advanced serums and balancing toners featuring sophisticated formulas that suit mature, sensitive, and dry skin types best. Both brands differ in their approaches, with The Ordinary focusing on foundational ingredients like hyaluronic acid for wrinkle reduction and glycerin for barrier function, while NIOD delivers targeted results through scientifically rigorous and thoughtful development.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs NIOD products

Questions and answers

The Ordinary or NIOD: which is better?

The products on this page for The Ordinary fit dry sensitive skin, dry skin, and oily skin best, whereas NIOD does not list specific skin types it fits best. The Ordinary provides a much larger selection of products on this page.

What is the difference between The Ordinary and NIOD?

The Ordinary offers a large variety of products that fit dry skin, dry sensitive skin, and oily skin best, whereas NIOD features a much smaller selection on this page.

Which is more affordable, The Ordinary or NIOD?

The products on this page for The Ordinary include affordable and great value serums, whereas NIOD does not feature affordable options.

When were The Ordinary and NIOD founded, and who owns them?

The Ordinary was founded in 2016 in Canada, and NIOD was founded in 2015 in Canada. Both brands have been owned by The Estee Lauder Companies Inc. since 2021.

Which brand offers more product options on the page for acne-prone skin, The Ordinary or NIOD?

The Ordinary offers significantly more product options on the page for acne-prone skin compared to NIOD.

Do any of the products from The Ordinary or NIOD contain fragrance?

Every product on this page from both The Ordinary and NIOD lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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