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The Ordinary vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and NIOD are Canadian skincare brands founded in 2015 and 2016, and both are owned by The Estée Lauder Companies Inc. The Ordinary is known for serums, moisturizers, cleansers, toners, and more, built around hyaluronic acid, glycerin, and squalane, while the brand is widely loved for its advanced serums and balancing toners featuring sophisticated formulas that deliver targeted results. The former suits dry skin and oily acne-prone skin best, whereas its counterpart suits mature, sensitive, and dry skin types best. They differ because the first relies on specific single-ingredient focus like niacinamide, mandelic acid, and lactic acid, while the latter continues to redefine modern skincare through scientifically rigorous and thoughtful development.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs NIOD products

Questions and answers

The Ordinary or NIOD: which is better?

The Ordinary is the better choice for most shoppers because the products on this page offer a wide variety of affordable treatments tailored for dry skin, oily acne-prone skin, and mature skin. Lovi fit levels for The Ordinary range from Superior to High across many formulas, whereas NIOD has a much smaller selection with mostly High fit ratings.

What is the difference between The Ordinary and NIOD?

The Ordinary offers a large range of specialized serums, toners, and moisturizers for various skin types and concerns, whereas NIOD features only a couple of targeted products on this page.

Which is more affordable, The Ordinary or NIOD?

The products on this page for The Ordinary are frequently praised by reviewers as affordable and offering great value, whereas the NIOD products on this page do not feature this reviewer feedback.

When were The Ordinary and NIOD founded, and who owns them?

The Ordinary was founded in 2016 in Canada, and NIOD was founded in 2015 in Canada. Both brands have been owned by The Estee Lauder Companies Inc. since 2021.

Do any products from The Ordinary or NIOD contain fragrance?

Every product on the products on this page from both The Ordinary and NIOD lists no fragrance in its ingredients.

Which brand has more products listed on the page?

The Ordinary has more products listed on the page, offering a broad selection compared to NIOD.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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