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The Ordinary vs NIOD

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or NIOD: which is better?

Both brands are from Canada and owned by The Estee Lauder Companies, but The Ordinary offers a much larger selection of products on this page compared to NIOD. Lovi finds that The Ordinary fits dry skin, dry sensitive skin, and sensitive skin best.

What is the difference between The Ordinary and NIOD?

The Ordinary was founded in 2016 in Canada and offers a large variety of products on this page, fitting best for dry skin, dry sensitive skin, and sensitive skin. In comparison, NIOD was founded in 2015 in Canada and features a smaller selection of products on this page.

Which is more affordable, The Ordinary or NIOD?

The products on this page for The Ordinary are frequently noted by reviewers as affordable and offering great value, whereas the NIOD page features fewer products without explicit affordability reviews.

Which causes fewer breakouts, The Ordinary or NIOD?

The Ordinary is a good option because the products on this page help with acne-clearing serums, whereas NIOD has fewer offerings focused on breakouts.

Are all products from both The Ordinary and NIOD free of fragrance?

Yes, every product on this page from both The Ordinary and NIOD lists no fragrance in its ingredients.

Which brand offers more product options on this page, The Ordinary or NIOD?

The Ordinary offers significantly more product options on this page than NIOD, featuring a wide variety of serums, cleansers, and moisturizers.

What year were The Ordinary and NIOD founded, and who owns them?

The Ordinary was founded in 2016 in Canada, and NIOD was founded in 2015 in Canada. Both brands have been owned by The Estée Lauder Companies Inc. since 2021.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.