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The Ordinary vs NIOD

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or NIOD: which is better?

The products on this page for The Ordinary offer a much wider selection across numerous skin types than NIOD. For instance, Lovi rates several of The Ordinary products as Superior for specific skin concerns, while NIOD lists no Superior fits on this page.

What is the difference between The Ordinary and NIOD?

The Ordinary offers a large range of affordable skincare products with many options fitting dry skin, dry sensitive skin, and skin with dark spots best. In contrast, the products on this page for NIOD include only two items, with fit levels varying across skin types.

Which is more affordable, The Ordinary or NIOD?

The products on this page for The Ordinary are often mentioned by reviewers as affordable and great value serums, whereas NIOD has a much smaller and more specialized selection without budget-focused praise.

Which causes fewer breakouts, The Ordinary or NIOD?

The products on this page from The Ordinary help reduce breakouts, featuring acne-clearing serums and a high fit for acne-prone skin, while NIOD offers limited options on this page that are not specifically targeted for acne.

When were The Ordinary and NIOD founded, and who owns them?

The Ordinary was founded in Canada in 2016, and NIOD was founded in Canada in 2015. The Estée Lauder Companies Inc. has owned both brands since 2021.

Do products from The Ordinary and NIOD contain fragrance in their ingredients?

Every product on this page from both The Ordinary and NIOD lists no fragrance in its ingredients.

Which skin types do brand-focused routines for The Ordinary fit best?

Brand-focused routines for The Ordinary fit best for dry skin, dry sensitive skin, and skin with dark spots.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.