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The Ordinary vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs NIOD products

Questions and answers

The Ordinary or NIOD: which is better?

The Ordinary is often a better choice for shoppers seeking a wide variety of targeted, affordable treatments, as the products on this page cover diverse skin concerns from acne to dark spots with high fit levels. NIOD offers a much smaller selection focused on specialized serums and mists. Lovi fits The Ordinary best for dry, dry sensitive, and sensitive skin.

What is the difference between The Ordinary and NIOD?

The products on this page show that The Ordinary offers a wide variety of affordable treatments, while NIOD features a much smaller selection focused on specialized care like Modulating Glucosides.

Which is more affordable, The Ordinary or NIOD?

The products on this page for The Ordinary include affordable and great value serums, whereas NIOD does not mention affordability.

Which brand was founded earlier, The Ordinary or NIOD?

NIOD was founded earlier, in 2015 in Canada, whereas The Ordinary was founded in 2016 in Canada.

Do any products from The Ordinary or NIOD contain fragrance?

Every product on the products on this page for The Ordinary and NIOD lists no fragrance in its ingredients.

Which skin types do brand-focused routines for The Ordinary fit best?

Lovi fit levels show that brand-focused routines for The Ordinary fit dry skin, dry sensitive skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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