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The INKEY List vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and facefacts are British skincare brands offering diverse, accessible formulations for daily routines. The INKEY List is known for moisturizers, serums, toners, and eye products built around glycerin, while the latter is loved for nourishing cleansers and targeted formulas that maintain the natural moisture balance. Both options suit combination skin, though the former also fits sensitive skin best, while the latter works well for dry and normal skin. They differ primarily in their core ingredient focus, specialized product ranges, and specific skin-type recommendations.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular The INKEY List and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs facefacts products

Questions and answers

The INKEY List or facefacts: which is better?

The INKEY List is a better choice than facefacts because the products on this page offer a much wider range of options with high and superior Lovi fit levels for various skin types. Reviewers also mention that The INKEY List provides affordable and lightweight moisturizers and serums.

What is the difference between The INKEY List and facefacts?

The INKEY List offers a wide variety of products on this page like cleansers, serums, and toners, whereas facefacts has only one featured item, the Hydrating Gentle Cleanser. Reviewers mention that the products on this page for The INKEY List include affordable and fast-absorbing moisturizers.

The INKEY List or facefacts: which cleanser is better?

Comparing the cleansers on these pages, The INKEY List Salicylic Acid Cleanser achieves a High Lovi fit for combination, oily, acne-prone, oily acne-prone, sensitive, and skin with dark spots. Meanwhile, the facefacts Hydrating Gentle Cleanser achieves a High Lovi fit for dry, sensitive, acne-prone, dry sensitive, and mature skin.

Which is more affordable, The INKEY List or facefacts?

The INKEY List features affordable serums and moisturizers among the products on this page, whereas facefacts does not mention pricing or affordability on this page.

Which causes fewer breakouts, The INKEY List or facefacts?

The products on this page from The INKEY List show High Lovi fit levels for acne-prone skin in multiple items, such as the Caffeine Eye Cream and PHA Toner, whereas facefacts lists High Lovi fit for acne-prone skin in its Hydrating Gentle Cleanser. Reviewers sometimes note purging and breakouts as a downside for The INKEY List.

When were The INKEY List and facefacts founded, and where are they based?

The INKEY List was founded in 2018 and facefacts in 2019, and both brands are based in the United Kingdom.

Which brand has more products listed on the page, The INKEY List or facefacts?

The INKEY List has more products listed on the page than facefacts.

Do any products from The INKEY List or facefacts contain fragrance in their ingredients?

Every product on the facefacts page and every product on The INKEY List page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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