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The INKEY List vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and facefacts are British skincare brands offering diverse, accessible formulations for daily routines. The INKEY List is known for moisturizers, serums, toners, and eye products built around glycerin, while the latter is loved for nourishing cleansers and targeted formulas that maintain the natural moisture balance. Both options suit combination skin, though the former also fits sensitive skin best, while the latter works well for dry and normal skin. They differ primarily in their core ingredient focus, specialized product ranges, and specific skin-type recommendations.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular The INKEY List and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs facefacts products

Questions and answers

The INKEY List or facefacts: which is better?

The INKEY List offers a much wider selection of products on this page compared to facefacts, covering various skin types and concerns with fit levels up to Superior. Meanwhile, facefacts features only a single cleanser with High to Low fit levels depending on the skin type.

What is the difference between The INKEY List and facefacts?

The INKEY List offers sixteen products on this page with various Lovi fit levels across skin types, whereas facefacts features only a single cleanser. Every product on both pages lists no fragrance in its ingredients.

The INKEY List or facefacts: which cleanser is better?

The INKEY List offers a wider variety of cleansers on this page, including the Salicylic Acid Cleanser which has a High Lovi fit level for combination, oily, and acne-prone skin, compared to facefacts which only features the Hydrating Gentle Cleanser.

Which is more affordable, The INKEY List or facefacts?

The products on this page for The INKEY List feature affordable moisturizers and affordable serums, whereas facefacts has no price information listed on this page.

Which causes fewer breakouts, The INKEY List or facefacts?

The products on this page for The INKEY List sometimes have purging and breakouts noted by reviewers, while facefacts has only one cleanser listed with no breakout data available. Lovi rates The INKEY List with high or superior acne-prone fit for several products, and facefacts high for its single cleanser.

When were The INKEY List and facefacts founded, and where are they based?

The INKEY List was founded in 2018 in the United Kingdom, and facefacts was founded there a year later in 2019.

Which company owns The INKEY List and who owns facefacts?

The INKEY List is owned by Brand Evangelists for Beauty Limited, while facefacts has been owned by Brand Masters B.V. since 2026.

Do products from The INKEY List or facefacts contain fragrance?

Every product on this page from The INKEY List and facefacts lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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