🇬🇧United Kingdom

The INKEY List vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and facefacts are British skincare brands offering targeted formulas built around nourishing ingredients and glycerin to support various skin needs. The INKEY List features moisturizers, serums, toners, and eye products that suit sensitive and combination skin best, while facefacts is loved for its nourishing cleansers that suit dry, normal, and combination skin. Both brands differ in their founding details and standout treatments, with the former highlighting specific options like a PHA toner, azelaic acid serum, and ceramide moisturizer, and the latter maintaining the natural moisture balance through its gentle cleanser.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular The INKEY List and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs facefacts products

Questions and answers

The INKEY List or facefacts: which is better?

The INKEY List offers a much wider range of products on this page with High to Superior Lovi fit levels for sensitive, combination, and acne-prone skin compared to facefacts, which features only a single cleanser. Reviewers also frequently note that The INKEY List provides affordable and lightweight moisturizers.

What is the difference between The INKEY List and facefacts?

The INKEY List offers a much wider selection of skincare products on its page across sixteen options, whereas facefacts features just one product, a Hydrating Gentle Cleanser. Both brands list no fragrance across their entire ranges.

The INKEY List or facefacts: which cleanser is better?

The INKEY List Salicylic Acid Cleanser offers High Lovi fit levels for combination, acne-prone, oily, and oily acne-prone skin, whereas the facefacts Hydrating Gentle Cleanser achieves a High fit for dry, sensitive, acne-prone, dry sensitive, and mature skin. Reviewers note that the products on this page from The INKEY List provide affordable options.

Which is more affordable, The INKEY List or facefacts?

The INKEY List offers affordable serums and moisturizers across the products on this page, whereas facefacts does not list pricing details or have affordable range notes.

Which causes fewer breakouts, The INKEY List or facefacts?

The INKEY List has multiple products for acne-prone skin, such as its PHA Toner with a Superior Lovi fit level, whereas facefacts only features a single cleanser on this page. Reviewers note that The INKEY List sometimes leads to purging and breakouts.

When was The INKEY List founded compared to facefacts?

The INKEY List was founded in 2018, which is one year earlier than facefacts, founded in 2019.

Do any products from The INKEY List or facefacts contain fragrance?

Every product on the page from both The INKEY List and facefacts lists no fragrance in its ingredients.

Which company owns The INKEY List?

The INKEY List is owned by Brand Evangelists for Beauty Limited.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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