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The INKEY List vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and facefacts are British skincare brands offering targeted formulas built around nourishing ingredients and glycerin to support various skin needs. The INKEY List features moisturizers, serums, toners, and eye products that suit sensitive and combination skin best, while facefacts is loved for its nourishing cleansers that suit dry, normal, and combination skin. Both brands differ in their founding details and standout treatments, with the former highlighting specific options like a PHA toner, azelaic acid serum, and ceramide moisturizer, and the latter maintaining the natural moisture balance through its gentle cleanser.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular The INKEY List and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs facefacts products

Questions and answers

The INKEY List or facefacts: which is better?

The INKEY List offers a wide range of products with varying Lovi fit levels across multiple skin types, whereas facefacts features only a single hydrating gentle cleanser on this page. Reviewers note that The INKEY List provides affordable, lightweight moisturizers and serums with no fragrance.

What is the difference between The INKEY List and facefacts?

The INKEY List offers a wide range of sixteen products covering multiple skin types and concerns, while facefacts features just a single hydrating gentle cleanser on this page.

The INKEY List or facefacts: which cleanser is better?

The INKEY List offers multiple cleansers on this page, such as the Salicylic Acid Cleanser and Oat Cleansing Balm, with fit levels ranging from Superior to Low depending on your skin type. Meanwhile, facefacts features only one cleanser, the Hydrating Gentle Cleanser, which has a High Lovi fit for dry, sensitive, acne-prone, dry sensitive, and mature skin types.

Which is more affordable, The INKEY List or facefacts?

The INKEY List features affordable moisturizers and serums among the products on this page, while facefacts has no pricing information provided.

Which causes fewer breakouts, The INKEY List or facefacts?

The products on this page for The INKEY List and facefacts do not have direct comparative breakout data, though reviewers note that The INKEY List sometimes causes purging and breakouts. Both brands feature fragrance-free formulations across their ranges.

When were The INKEY List and facefacts each founded?

The INKEY List was founded in 2018 in the United Kingdom, while facefacts was founded in 2019.

Which company owns The INKEY List, and which company owns facefacts?

The INKEY List is owned by Brand Evangelists for Beauty Limited, while facefacts is owned by Brand Masters B.V. since 2026.

Do products from The INKEY List and facefacts contain fragrance?

Every product on this page from The INKEY List and facefacts lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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