🇦🇺Australia

The INKEY List vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and facefacts are British skincare brands offering accessible formulations for diverse skin needs. The INKEY List features moisturizers, serums, toners, and eye products built around glycerin, suiting sensitive and acne-prone skin best, whereas the second brand is loved for nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. While both share a UK origin, the former centers its range on barrier-restoring ingredients, and facefacts focuses on maintaining the natural moisture balance.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular The INKEY List and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs facefacts products

Questions and answers

What is the difference between The INKEY List and facefacts?

The INKEY List offers a wide range of sixteen products with high or superior Lovi fit levels for sensitive and acne-prone skin, whereas facefacts features only one single cleanser on the page. Both brands were founded in the UK, but The INKEY List is owned by Brand Evangelists for Beauty Limited while facefacts is owned by Brand Masters B.V.

The INKEY List or facefacts: which cleanser is better?

Both brands offer cleansers for different skin types, but The INKEY List features a wider selection including the Salicylic Acid Cleanser which has a High Lovi fit level for combination, acne-prone, oily, and sensitive skin. In comparison, facefacts offers the Hydrating Gentle Cleanser, which also achieves a High Lovi fit level for dry, sensitive, acne-prone, and mature skin.

Which is more affordable, The INKEY List or facefacts?

The products on this page for The INKEY List feature affordable moisturizers and affordable serums according to reviewers, whereas facefacts does not provide reviewer pricing feedback for its single listed cleanser.

Which causes fewer breakouts, The INKEY List or facefacts?

The products on this page from The INKEY List and facefacts both list no fragrance in their ingredients, and reviewers sometimes note purging and breakouts with The INKEY List.

When were The INKEY List and facefacts founded, and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while facefacts was founded in 2019 in the United Kingdom and is owned by Brand Masters B.V. since 2026.

Do The INKEY List and facefacts products contain fragrance?

Every product on this page from The INKEY List and facefacts lists no fragrance in its ingredients.

Which skin types does The INKEY List fit best according to its brand-focused routines?

According to its brand-focused routines, The INKEY List fits sensitive skin, acne-prone skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play