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The INKEY List vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and facefacts are British skincare brands offering targeted formulas built around nourishing ingredients and glycerin to support various skin needs. The INKEY List features moisturizers, serums, toners, and eye products that suit sensitive and combination skin best, while facefacts is loved for its nourishing cleansers that suit dry, normal, and combination skin. Both brands differ in their founding details and standout treatments, with the former highlighting specific options like a PHA toner, azelaic acid serum, and ceramide moisturizer, and the latter maintaining the natural moisture balance through its gentle cleanser.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular The INKEY List and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs facefacts products

Questions and answers

The INKEY List or facefacts: which is better?

The INKEY List has a much wider range of products on this page across different skincare categories, whereas facefacts features only a single cleanser. Lovi shows that the products on this page from The INKEY List fit sensitive skin, combination skin, and acne-prone skin best.

What is the difference between The INKEY List and facefacts?

The INKEY List offers a wide range of sixteen products that fit sensitive, combination, and acne-prone skin best, whereas facefacts currently features just one cleanser on this page.

The INKEY List or facefacts: which cleanser is better?

The products on this page from The INKEY List include several cleansers with High or Superior Lovi fit levels for various skin types, such as the Salicylic Acid Cleanser and Oat Cleansing Balm. In contrast, facefacts features only one cleanser on this page, the Hydrating Gentle Cleanser, which has a High Lovi fit level for dry, sensitive, acne-prone, dry sensitive, and mature skin.

Which is more affordable, The INKEY List or facefacts?

The products on this page from The INKEY List feature affordable moisturizers and affordable serums as noted by reviewers. The facefacts page does not list affordability details.

Which causes fewer breakouts, The INKEY List or facefacts?

The products on this page for The INKEY List and facefacts both feature no fragrance, but reviewers sometimes note purging and breakouts with The INKEY List while facefacts features only a single hydrating gentle cleanser.

Between The INKEY List and facefacts, which brand was founded earlier?

Between The INKEY List and facefacts, The INKEY List was founded earlier in 2018, whereas facefacts was founded in 2019.

Which company owns The INKEY List, and which company owns facefacts?

The INKEY List is owned by Brand Evangelists for Beauty Limited, while facefacts is owned by Brand Masters B.V. since 2026.

Do products from either The INKEY List or facefacts contain fragrance?

Every product on the products on this page for both The INKEY List and facefacts lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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