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The INKEY List vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and facefacts are British skincare brands offering targeted formulas built around nourishing ingredients like glycerin to maintain the natural moisture balance. The INKEY List features moisturizers, serums, toners, and eye products that suit dry and dry sensitive skin best, with standout treatments for acne, dark spots, and mature concerns. Meanwhile, facefacts is loved for its nourishing cleansers and formulas that suit dry, normal, and combination skin best, including a gentle cleanser for acne-prone skin. While both brands originate from the United Kingdom, they differ in their specific product lineups, primary ingredient focuses, and ideal skin types.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular The INKEY List and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs facefacts products

Questions and answers

The INKEY List or facefacts: which is better?

The INKEY List is the better choice because the products on this page offer a much wider variety of cleansers, serums, and moisturizers with superior and high Lovi fit levels across most skin types, whereas facefacts only features a single cleanser.

What is the difference between The INKEY List and facefacts?

The INKEY List offers a wide variety of sixteen skincare products on this page, whereas facefacts features only one hydrating gentle cleanser. The INKEY List products on this page fit best for dry skin, dry sensitive skin, and oily acne-prone skin.

The INKEY List or facefacts: which cleanser is better?

The INKEY List offers a wider range of cleansers with varying Lovi fit levels for different skin types compared to facefacts, which features only one cleanser on this page. For instance, the Salicylic Acid Cleanser from The INKEY List has a High fit for combination, oily, and acne-prone skin, while facefacts provides the Hydrating Gentle Cleanser which achieves a High fit for dry and sensitive skin.

Which is more affordable, The INKEY List or facefacts?

The products on this page for The INKEY List include affordable moisturizers and affordable serums, while facefacts has no pricing information available.

Which causes fewer breakouts, The INKEY List or facefacts?

The products on this page for The INKEY List show High to Superior Lovi fit levels for acne-prone skin in items like their Caffeine Eye Cream and PHA Toner, whereas facefacts offers only one cleanser on this page with a High fit level for acne-prone skin. Reviewers sometimes note purging and breakouts with The INKEY List products on this page.

When were The INKEY List and facefacts founded?

The INKEY List was founded in 2018 in the United Kingdom, while facefacts was founded in 2019 in the United Kingdom.

Which company owns The INKEY List?

The INKEY List is owned by Brand Evangelists for Beauty Limited.

How does the Lovi fit level for dry skin compare between The INKEY List's Hydrating Gentle Cleanser equivalent and facefacts' Hydrating Gentle Cleanser?

The products on this page show that facefacts offers a Hydrating Gentle Cleanser with a High Lovi fit level for dry skin. The INKEY List does not feature a matching cleanser by that exact name on this page, but it does offer an Oat Cleansing Balm with a Superior Lovi fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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