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The INKEY List vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and facefacts are British skincare brands offering targeted formulas built around nourishing ingredients and glycerin to support various skin needs. The INKEY List features moisturizers, serums, toners, and eye products that suit sensitive and combination skin best, while facefacts is loved for its nourishing cleansers that suit dry, normal, and combination skin. Both brands differ in their founding details and standout treatments, with the former highlighting specific options like a PHA toner, azelaic acid serum, and ceramide moisturizer, and the latter maintaining the natural moisture balance through its gentle cleanser.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular The INKEY List and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs facefacts products

Questions and answers

The INKEY List or facefacts: which is better?

The INKEY List offers a much wider range of sixteen skincare products with various options for different skin types, whereas facefacts features only a single hydrating gentle cleanser on this page. Reviewers frequently mention that The INKEY List provides affordable and lightweight moisturizers and serums.

What is the difference between The INKEY List and facefacts?

The INKEY List offers sixteen products on this page covering multiple categories like cleansers, serums, and toners, whereas facefacts features only one product, a Hydrating Gentle Cleanser. Both UK-founded brands launched around the same time and list no fragrance in their products.

The INKEY List or facefacts: which cleanser is better?

For cleansers on these pages, The INKEY List offers the Salicylic Acid Cleanser and Oat Cleansing Balm, while facefacts features the Hydrating Gentle Cleanser, with Lovi fit levels varying widely by skin type across both brands.

Which is more affordable, The INKEY List or facefacts?

The products on this page for The INKEY List feature affordable moisturizers and affordable serums according to reviewers. The facefacts page lists no reviewer information regarding pricing.

Which causes fewer breakouts, The INKEY List or facefacts?

The products on this page for The INKEY List and facefacts do not provide comparative data on causing fewer breakouts, though reviewers sometimes note purging and breakouts with The INKEY List.

When were The INKEY List and facefacts each founded?

The INKEY List was founded in 2018, and facefacts was founded in 2019.

Which company owns The INKEY List?

The INKEY List is owned by Brand Evangelists for Beauty Limited.

Do products from The INKEY List contain fragrance?

Every product on The INKEY List page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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