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The INKEY List vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and facefacts are British skincare brands offering targeted formulas built around glycerin and nourishing ingredients. The INKEY List features moisturizers, serums, toners, and eye products that suit dry and sensitive skin best, while facefacts provides nourishing cleansers and targeted formulas suited for dry, normal, and combination skin. Both brands address specific concerns like acne-prone skin with standalone products such as the PHA Toner and the Hydrating Gentle Cleanser. They differ in their foundation years, parent companies, and exact product types, with the first brand focusing heavily on ingredient-led solutions for mature skin and dark spots.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular The INKEY List and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs facefacts products

Questions and answers

The INKEY List or facefacts: which is better?

The INKEY List offers a much wider range of products on this page across multiple categories, while facefacts features only a single cleanser. Reviewers mention that The INKEY List provides affordable, hydrating moisturizers, and the products on this page list no fragrance.

What is the difference between The INKEY List and facefacts?

The INKEY List offers sixteen products on this page covering multiple categories with varying Lovi fit levels for different skin types, whereas facefacts has only one cleanser listed. Every product on both pages lists no fragrance in its ingredients.

The INKEY List or facefacts: which cleanser is better?

The INKEY List offers multiple cleansers on this page with High Lovi fit levels for various skin types, whereas facefacts features only one cleanser, the Hydrating Gentle Cleanser, which has a High fit for dry, sensitive, acne-prone, dry sensitive, and mature skin.

Which is more affordable, The INKEY List or facefacts?

The INKEY List offers affordable moisturizers and affordable serums among the products on this page, whereas facefacts does not list prices or affordability options.

Which causes fewer breakouts, The INKEY List or facefacts?

The products on this page for The INKEY List include items with acne-prone fit levels ranging from Superior to Low, while facefacts has only one cleanser listed with a high acne-prone fit level. Some reviewers note that The INKEY List products may sometimes cause purging and breakouts.

Between The INKEY List and facefacts, which brand was founded earlier?

The INKEY List was founded earlier in 2018, whereas facefacts was founded in 2019.

Which company owns The INKEY List, and which company owns facefacts?

The INKEY List is owned by Brand Evangelists for Beauty Limited, and facefacts is owned by Brand Masters B.V. since 2026.

Do products from The INKEY List or facefacts contain fragrance?

Every product on the page from both The INKEY List and facefacts lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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