Simple and NIOD are distinct skincare lines founded respectively in Britain and Canada. The British brand offers gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin, suiting acne-prone and oily skin best, while the Canadian brand is known for advanced serums and balancing toners that suit mature, sensitive, and dry skin types. Both provide thoughtful formulations for specific concerns, yet they differ because Simple emphasizes barrier function and hydration through everyday basics, whereas NIOD delivers targeted results through scientifically rigorous development.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple stands out for its value-friendly moisturizers and gentle makeup removers, while NIOD offers targeted serums like Modulating Glucosides that achieve high Lovi fit levels for sensitive, dry, and mature skin. Both brands are fragrance-free on this page.
What is the difference between Simple and NIOD?
Simple offers a broad range of everyday cleansers, moisturizers, and makeup removers that feature niacinamide and glycerin, with Lovi fit levels ranging from Low to Superior depending on the product and skin type. NIOD features specialized targeted serums and toners like Modulating Glucosides, which has a High Lovi fit level for sensitive and dry skin types.
Simple offers budget-friendly moisturizers, while NIOD does not list pricing information on this page.
Which causes fewer breakouts, Simple or NIOD?
Simple features products on this page that some reviewers note can cause breakouts or irritations, whereas NIOD has no such mentions. Glycerin helps maintain skin moisture.
When and where were Simple and NIOD founded, and who owns them?
Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC, whereas NIOD was founded in Canada in 2015 and is owned by The Estée Lauder Companies Inc.
Which brand has products that are better suited for mature skin, Simple or NIOD?
Simple has products that are better suited for mature skin, achieving a Superior Lovi fit level with its Kind to Skin Soothing Facial Toner. NIOD products on this page reach a High fit level for mature skin.
Do any of the products from Simple or NIOD contain fragrance?
None of the products on this page from Simple or NIOD contain fragrance. Every product listed for both brands states no fragrance in its ingredients.
Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
