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Simple vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and NIOD are distinct skincare lines created for different daily needs and skin types. The British brand is known for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin that suit oily and acne-prone skin best. Meanwhile, the Canadian brand is celebrated for advanced serums and balancing toners with sophisticated formulas that suit mature, sensitive, and dry skin best. Both collections differ primarily in their approach, as the former relies on straightforward, barrier-supporting staples while the latter employs scientifically rigorous, targeted development for specific concerns.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

elcompanies.comglossy.coniod.combeautymatter.com

This page compares some of the most popular Simple and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs NIOD products

Questions and answers

Simple or NIOD: which is better?

Simple and NIOD both offer fragrance-free skincare, but they serve different needs. Simple provides a wide range of budget-friendly cleansers and moisturizers that help hydrate daily, while NIOD features specialized serums like Modulating Glucosides that achieve a High Lovi fit for sensitive and mature skin.

Clinical, Cosmetic and Investigational Dermatology, 2017

What is the difference between Simple and NIOD?

Simple offers a range of everyday cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin that fit oily, acne-prone, and sensitive skin best, whereas NIOD provides targeted serums and mists. Glycerin helps maintain skin hydration.

Clinical, Cosmetic and Investigational Dermatology, 2017

Which is more affordable, Simple or NIOD?

Simple features lightweight, value-friendly moisturizers, whereas NIOD offers advanced specialty serums at a higher price point.

Which causes fewer breakouts, Simple or NIOD?

Simple features products on this page that sometimes cause breakouts according to reviewers, while no breakout feedback is available for NIOD.

When were Simple and NIOD founded and where are they based?

Simple was founded in 1960 in the United Kingdom, while NIOD was founded in 2015 in Canada.

Which company owns Simple and which company owns NIOD?

Simple is owned by Unilever PLC, and NIOD is owned by The Estée Lauder Companies Inc.

Do products from Simple and NIOD contain fragrance?

Every product on this page from both Simple and NIOD lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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