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Beauty of Joseon vs NIOD

Beauty of Joseon and NIOD are distinct skincare brands founded in 2016 and 2015, respectively. The Korean brand is known for gentle serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while the Canadian brand is celebrated for advanced serums and balancing toners with sophisticated formulas. Both suit sensitive and dry skin types best, though they differ in their developmental approach and ownership.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Beauty of Joseon and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Beauty of Joseon or NIOD: which is better?

Beauty of Joseon offers a much larger selection of products on this page than NIOD, with options like Ginseng Essence Water achieving a Superior fit level for dry and sensitive skin types.

What is the difference between Beauty of Joseon and NIOD?

Beauty of Joseon offers a much broader selection of products on this page compared to NIOD, covering categories like cleansers, sunscreens, and masks, while NIOD features only a couple of items like a serum and a mist. Furthermore, Beauty of Joseon fits sensitive skin, dry sensitive skin, and skin with dark spots best, whereas NIOD does not list specific best-fit skin types for its brand-focused routines.

Which is more affordable, Beauty of Joseon or NIOD?

The provided page facts do not contain pricing information, so it is not possible to determine whether Beauty of Joseon or NIOD is more affordable.

Which causes fewer breakouts, Beauty of Joseon or NIOD?

NIOD does not have reviews mentioning breakouts on this page, whereas reviewers of Beauty of Joseon note that the products on this page can cause breakouts and acne.

When were Beauty of Joseon and NIOD founded and who owns them?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019. NIOD was founded in Canada in 2015 and has been owned by The Estée Lauder Companies Inc. since 2021.

Do products from Beauty of Joseon and NIOD contain fragrance in their ingredients?

Every product on this page from both Beauty of Joseon and NIOD lists no fragrance in its ingredients.

Which products from Beauty of Joseon achieve a Superior fit level for dry skin?

On the Beauty of Joseon page, the products that achieve a Superior fit level for dry skin are Radiance Cleansing Balm, Ginseng Cleansing Oil, Ginseng Essence Water, Light On Serum: Centella + Vita C, and Centella Asiatica Calming Mask.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.