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Simple vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and NIOD are two distinct skincare lines known for approachable daily essentials and advanced scientific serums, respectively. Simple, the British brand founded in 1960, is celebrated for gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin, which suit oily acne-prone skin and sensitive skin best by respecting delicate barriers. In contrast, the Canadian brand launched in 2015 is widely loved for advanced serums and balancing toners that deliver targeted results, making them ideal for mature, sensitive, and dry skin types. While both brands cater to sensitivity, they differ fundamentally through the former's comforting basic routines and the latter's scientifically rigorous, sophisticated formulations.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

elcompanies.comglossy.coniod.combeautymatter.com

This page compares some of the most popular Simple and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs NIOD products

Questions and answers

Simple or NIOD: which is better?

Simple stands out for everyday routines with its value-friendly moisturizers and sensitive-skin-friendly makeup removers, while NIOD offers targeted serums like Modulating Glucosides that achieve a High Lovi fit for dry sensitive and mature skin.

What is the difference between Simple and NIOD?

Simple offers a wide range of everyday cleansers, makeup removers, and moisturizers that fit sensitive and acne-prone skin best, whereas NIOD provides targeted serums like Modulating Glucosides with high fits for mature and sensitive skin.

Which is more affordable, Simple or NIOD?

Simple features lightweight, value-friendly moisturizers on this page, whereas NIOD does not mention affordability.

Which causes fewer breakouts, Simple or NIOD?

Simple products are sometimes noted to cause breakouts or irritations, while the page has no breakout reports for the products from NIOD.

Which brand was founded earlier and in which country?

Simple was founded earlier in 1960 in the United Kingdom, whereas NIOD was founded in 2015 in Canada.

Do any of the products from Simple or NIOD contain fragrance?

Every product on this page from both Simple and NIOD lists no fragrance in its ingredients.

How does the fit level of Modulating Glucosides differ between mature skin and oily skin?

Lovi rates Modulating Glucosides as a High fit for mature skin, while it is an Average fit for oily skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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