Simple and NIOD are distinct skincare lines created for different daily needs and skin types. The British brand is known for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin that suit oily and acne-prone skin best. Meanwhile, the Canadian brand is celebrated for advanced serums and balancing toners with sophisticated formulas that suit mature, sensitive, and dry skin best. Both collections differ primarily in their approach, as the former relies on straightforward, barrier-supporting staples while the latter employs scientifically rigorous, targeted development for specific concerns.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple stands out for its value-friendly moisturizers and gentle makeup removers, while NIOD offers targeted serums like Modulating Glucosides that achieve High fit levels for dry and sensitive skin. Both brands formulate the products on this page without fragrance, and Simple incorporates key ingredients like niacinamide and glycerin, which helps maintain hydration.
Simple features a wider selection of products on this page, whereas NIOD offers a more specialized lineup. Simple products on this page feature key ingredients like niacinamide and glycerin, which help with hydration and pigmentation.
Simple features lightweight, value-friendly moisturizers, whereas NIOD focuses on advanced serums with a higher price point. Glycerin in the products on this page helps maintain skin hydration.
Simple products on this page are sometimes noted by reviewers to cause breakouts, whereas NIOD products have no such reviews on this page. Niacinamide helps improve skin texture, and glycerin helps keep skin hydrated.
When was Simple founded and who is its parent company?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011.
How does the Lovi fit level for dry skin compare between Simple's Micellar Cleansing Water and NIOD's Modulating Glucosides?
Simple's Micellar Cleansing Water has a High Lovi fit level for dry skin, and NIOD's Modulating Glucosides also has a High fit level for dry skin.
What do reviewers say about the moisturizers and makeup removers from Simple?
Reviewers note that Simple offers lightweight and value-friendly moisturizers alongside gentle, sensitive-skin-friendly and effective daily makeup removers. However, some shoppers report that these products can occasionally cause breakouts or irritations, struggle with heavy makeup, or lack sufficient hydration.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
