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Simple vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and NIOD are two distinct skincare lines offering targeted solutions for various complex needs, with the British brand established in 1960 and the Canadian counterpart founded in 2015. The former is celebrated for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit acne-prone and oily acne-prone skin best by respecting delicate barriers. Conversely, the latter is widely loved for advanced serums and balancing toners that suit mature, sensitive, and dry skin types best. Ultimately, they differ through the former's focus on foundational barrier care and the latter's scientifically rigorous approach to sophisticated results.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

elcompanies.comglossy.coniod.combeautymatter.com

This page compares some of the most popular Simple and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs NIOD products

Questions and answers

Simple or NIOD: which is better?

Simple is a better fit for overall value and lightweight moisture, whereas NIOD offers high Lovi fit levels specifically for mature, sensitive, and dry skin types through its specialized serums. Both brands feature fragrance-free formulations across the products on this page.

What is the difference between Simple and NIOD?

Simple offers a broad range of everyday cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin, where Lovi rates its toner as having a Superior fit for mature skin. In contrast, NIOD features targeted serums and mists, with Lovi rating its Modulating Glucosides serum as having a High fit for sensitive and dry skin types.

Clinical, Cosmetic and Investigational Dermatology, 2017

Which is more affordable, Simple or NIOD?

Simple features lightweight and value-friendly moisturizers, making it the more affordable choice compared to NIOD.

Which causes fewer breakouts, Simple or NIOD?

Simple features reviews noting that the products on this page may cause breakouts or irritations, while NIOD has no such mentions on this page.

Which brand was founded earlier and in which country?

Simple was founded earlier in 1960 in the United Kingdom, whereas NIOD was founded in 2015 in Canada.

Do any of the products from Simple or NIOD contain fragrance?

Every product on this page from both Simple and NIOD lists no fragrance in its ingredients.

Which company owns Simple and which company owns NIOD?

Simple is owned by Unilever PLC, and NIOD is owned by The Estée Lauder Companies Inc.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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