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Beauty of Joseon vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and The INKEY List are distinct skincare lines founded in 2016 and 2018, respectively. The Korean brand features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Conversely, the British brand offers moisturizers, serums, toners, and eye products built around glycerin, fitting sensitive and combination skin. While both offer gentle daily care, they differ in their specific targeted formulations and regional heritage.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Beauty of Joseon and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs The INKEY List products

People Say

Beauty of JoseonThe INKEY List
  • Unique Textures and Smooth Finish Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Gentle and Non-Irritating Formulas Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Great for sensitive skin — The INKEY List PHA Toner”
  • Deep Hydration and Moisture Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
  • Affordable Price and Value Not notedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “great for oily skin but anyone can use it — The INKEY List Omega Water Cream”
  • Calms Redness and Acne Rarely NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Redness has lessened and the cluster of whiteheads... cleared. — The INKEY List Niacinamide Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Breakouts and Skin Irritation Often MentionedSometimes Noted
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
    • “Caused cystic acne — The INKEY List PHA Toner”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

Beauty of Joseon vs The INKEY List routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs The INKEY List routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs The INKEY List routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or The INKEY List: which is better?

Both brands offer strong options depending on your budget and skin concerns, with Beauty of Joseon performing better for gentle formulas and sensitive skin, while The INKEY List excels in affordability and calming redness and acne. Lovi rates Beauty of Joseon as High for sensitive skin, while The INKEY List reaches a Superior fit level for the same skin type.

What is the difference between Beauty of Joseon and The INKEY List?

Beauty of Joseon offers gentle formulas with key ingredients like niacinamide and ginseng, while The INKEY List provides budget-friendly serums and moisturizers focused on specific skin concerns. Reviewers note that Beauty of Joseon is better for gentle, non-irritating formulas, whereas The INKEY List excels in affordability and calming redness and acne.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or The INKEY List for dry skin?

Both Beauty of Joseon and The INKEY List fit dry skin at a High level. Reviewers often mention deep hydration and moisturization for Beauty of Joseon and hydrating moisturizers for The INKEY List.

Beauty of Joseon or The INKEY List: which cleanser is better?

Both Beauty of Joseon and The INKEY List offer effective cleansers, with Beauty of Joseon providing gentler formulas and The INKEY List excelling in pore and oil control.

Which is more affordable, Beauty of Joseon or The INKEY List?

The INKEY List offers better affordability for both its moisturizers and serums compared to Beauty of Joseon.

Beauty of Joseon or The INKEY List: which brand is better for calming redness and acne?

The INKEY List is better for calming redness and acne, as it does better on this review theme than Beauty of Joseon.

How do the origins and ownership of Beauty of Joseon and The INKEY List compare?

Beauty of Joseon was founded in 2016 in South Korea and is owned by Goodai Global Inc., whereas The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited.

Beauty of Joseon or The INKEY List for oily skin?

Both Beauty of Joseon and The INKEY List fit oily skin well, as Lovi rates their routines as High for this skin type.

Beauty of Joseon or The INKEY List: which moisturizer is better?

Both Beauty of Joseon and The INKEY List offer moisturizers with a High routine fit for dry skin. Reviewers note that The INKEY List provides affordable moisturizers, while Beauty of Joseon formulas help deliver deep hydration and moisturization.

Beauty of Joseon or The INKEY List for sensitive skin?

The INKEY List fits sensitive skin better with a Superior routine level, while Beauty of Joseon reaches a High level. Reviewers also note that Beauty of Joseon offers gentler formulas, whereas The INKEY List provides better value and helps calm redness and acne.

Beauty of Joseon or The INKEY List for acne-prone skin?

Both Beauty of Joseon and The INKEY List fit acne-prone skin well, as their routines achieve a High Lovi fit level. Reviewers note that The INKEY List calms acne better, while Beauty of Joseon is noted for gentler, non-irritating formulas.

Beauty of Joseon or The INKEY List for mature skin?

The INKEY List fits mature skin better, with Lovi rating its routine as High compared to Beauty of Joseon at Average.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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