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Beauty of Joseon vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and The INKEY List are distinct skincare brands established in 2016 and 2018, respectively. The Korean brand is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while the British brand offers moisturizers, serums, toners, and eye products built around glycerin. Both brands suit dry skin and sensitive skin best, yet they differ in their specific targeted treatments and primary origins. Through these formulations, its key ingredients work purposefully as niacinamide improves wrinkles and reduces skin hyperpigmentation, glycerin increases skin hydration and barrier function, and hyaluronic acid lengthens the anti-wrinkle effect of toxins.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Beauty of Joseon and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs The INKEY List products

People Say

Beauty of JoseonThe INKEY List
  • Unique Textures and Smooth Finish Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Gentle and Non-Irritating Formulas Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Great for sensitive skin — The INKEY List PHA Toner”
  • Deep Hydration and Moisture Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
  • Affordable Price and Value Not notedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “great for oily skin but anyone can use it — The INKEY List Omega Water Cream”
  • Calms Redness and Acne Rarely NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Redness has lessened and the cluster of whiteheads... cleared. — The INKEY List Niacinamide Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Breakouts and Skin Irritation Often MentionedSometimes Noted
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
    • “Caused cystic acne — The INKEY List PHA Toner”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

Beauty of Joseon vs The INKEY List routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs The INKEY List routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs The INKEY List routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or The INKEY List: which is better?

Both brands are great choices, as Beauty of Joseon excels in gentle and non-irritating formulas, while The INKEY List offers better affordability and value, plus stronger performance for calming redness and acne. For routine fit, Beauty of Joseon is High for dry skin, whereas The INKEY List is Superior.

What is the difference between Beauty of Joseon and The INKEY List?

Beauty of Joseon is an South Korean brand founded in 2016 that focuses heavily on gentle, non-irritating formulas and traditional ingredients like ginseng and rice, whereas The INKEY List is a UK brand founded in 2018 that emphasizes affordable price and value with straightforward active ingredients like glycerin. Both brands feature fragrance-free products on this page, but The INKEY List offers a superior routine fit for dry sensitive skin, sensitive skin, combination skin, and dry skin.

Beauty of Joseon or The INKEY List for dry skin?

For dry skin, both Beauty of Joseon and The INKEY List fit well, with routine fits of High and Superior respectively. The products on this page for Beauty of Joseon offer deep hydration and moisturization, while The INKEY List provides hydrating moisturizers that help maintain skin moisture.

Beauty of Joseon or The INKEY List: which cleanser is better?

Both brands offer solid cleansers, but Beauty of Joseon stands out for having gentler formulas that are less likely to cause irritation. Meanwhile, The INKEY List provides more affordable options and better performance for calming acne-prone skin.

Which is more affordable, Beauty of Joseon or The INKEY List?

The INKEY List is more affordable, as the products on this page offer better affordable price and value compared to Beauty of Joseon.

Beauty of Joseon or The INKEY List for oily skin?

Both Beauty of Joseon and The INKEY List fit oily skin with a High level. The products on this page for both brands provide options that help with pore and oil control.

Beauty of Joseon or The INKEY List: which moisturizer is better?

Both Beauty of Joseon and The INKEY List offer effective moisturizers, with Beauty of Joseon performing well for dry and mature skin with a High fit level, while The INKEY List provides great options like the Collagen Peptide Serum and Omega Water Cream.

Beauty of Joseon or The INKEY List for sensitive skin?

Both brands are great for sensitive skin, but Beauty of Joseon is noted as having more gentle and non-irritating formulas on the products on this page. Lovi rates the routine fit for sensitive skin as High for Beauty of Joseon and Superior for The INKEY List.

Beauty of Joseon or The INKEY List for acne-prone skin?

Both Beauty of Joseon and The INKEY List fit acne-prone skin with a High level. Reviewers note that Beauty of Joseon provides gentle, non-irritating formulas, while The INKEY List does better at calming redness and acne.

Beauty of Joseon or The INKEY List for mature skin?

For mature skin, The INKEY List is the better choice because Lovi rates its routine fit as High, compared to Average for Beauty of Joseon.

Beauty of Joseon or The INKEY List for skin with dark spots?

Both Beauty of Joseon and The INKEY List fit skin with dark spots at a High level. Reviewers note that Beauty of Joseon helps provide a radiant glow and glass skin effects with key ingredients like Niacinamide, while The INKEY List offers targeted options such as its Tranexamic Acid Serum.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or The INKEY List for dry sensitive skin?

Both brands fit dry sensitive skin well, but The INKEY List has a Superior routine fit compared to Beauty of Joseon's High fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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